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Understanding the Class of 2018 as the Next Generation of Work

It’s that time of year again. Finals are handed in and commencement speeches are given – indicating that the latest wave of graduates will soon trade in their graduation gowns for a corporate email address. The transition into work life comes with its own set of challenges and opportunities, for both former students and the businesses that will soon employ them. The App Generation, the first group of young people to be truly raised online, has a unique skillset, making them perfectly suited for the Future of Work. Understanding these skills, and the motivations behind them, are critical to success for companies looking to improve the workplace. 

Many businesses, across all industries, find themselves evolving rapidly into this new digital age. The Class of 2018’s online savviness and life-long communications training is an incredible asset that should not be underestimated. As you welcome this new workforce, here are a few things to understand about the App Gen to tap their know-how for digital success:

Cross-Channel Branding

While businesses spend years, budget, and significant resources to support their branding, this group of graduates has been branding themselves since they first picked up a smartphone. Growing up at the dawn of social media, many of these individuals have been building their personal brand across Instagram, Snapchat, Twitter, and Facebook. Whether they realized it at the time or not, they were refining a skill that has become ubiquitous with today’s workforce: cross-channel communication.

Remote Work

Between laptops, tablets, smartphones, and other mobile devices, this generation is comfortable with the tools contributing to the rise of remote work. In fact, Fuze’s recent Workforce Futures report shows that workers are willing to work more in order to gain flexibility, largely driven by the App Generation and their Millennial counterparts. Of those polled, 54 percent of employees said they’d leave their job, and 40 percent stated they’d even take on a heavier workload if it meant gaining flexibility. Remote work policies are among the most attractive benefits for the Class of 2018, and their native experience makes them excellent candidates for your mobile-first business.  

Perspective

As many of us may remember from our own experiences, this generation’s graduates enter the workforce after already completing multiple internships. The opportunity to work in different workplace environments gives these graduates with a unique perspective on workplace culture, and how businesses can glean critical insights into what makes an engaging experience. Ask your new employee what the biggest strengths and weaknesses were in their last workplace – did they prioritize perks such as beer or coffee on tap and ping pong tables, or did they offer extensive flex-time options? The graduates may not have much cumulative time in the workforce, but the memories of each work environment are fresh in memory.

This summer, many fresh faced, energized, recent graduates will walk through the door at their first full-time jobs. They will have much to learn from their mentors and senior management, but this is a two-way street. The workplace is rapidly changing, and business leaders have a real opportunity to empower the Class of 2018 to help lead this collective charge toward the Future of Work.

Are you a Class of 2018 graduate? Tell us about your first full-time job experience @Fuze.

Amanda Maksymiw

Amanda Maksymiw

Amanda is responsible for setting and managing the Fuze content marketing strategy including creating, producing and publishing engaging content. Throughout her career, she's worked with fast-growing tech companies and VCs on developing content marketing, influencer marketing and social media strategies. Amanda received her BBA in Marketing from the Isenberg School of Management at the University of Massachusetts, Amherst.

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