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Cloud Communications: What Are You Waiting For?

September 16, 2014 by

There was once a time when no one knew for sure whether cloud computing would catch on or not. Was it the next big technological innovation, or just a fad doomed to irrelevance?

That's no longer the case. We now know that cloud computing is unquestionably one of the most significant technological developments in recent years, and it's not going anywhere. In just about every company, cloud services are on the rise. Most firms now use a range of cloud-based solutions, from CRM to HR tools to file sharing and beyond.

Yet despite these trends, there is one area where cloud computing has not seen this same level of growth: communications. Many companies that have fully embraced the cloud in countless other capacities are still reluctant to use a cloud phone service.

Big mistake.

Cloud Benefits

On one hand, it's somewhat understandable that companies have been reluctant to deploy cloud-based communication solutions. This represents a fairly momentous shift for a company, and can certainly entail a degree of disruption. Considering how important communication is for every organization, reluctance in this area is easier to fathom than hesitation regarding less significant IT services.

Ultimately, though, an unwillingness to embrace cloud telephony is self-damaging. These tools provide companies with much greater functionality, like features such as find-me/follow me, advanced conference calling, voicemail-to-email, and more.

Then there are the cost savings. Unlike legacy communications solutions, cloud-based telephony can scale up or down easily and immediately. Your company will never need to pay for services that you don't need, maximizing cost efficiency. And if you need more lines or other capacity, you can scale up to meet this demand without investing in expensive hardware.

Finally, cloud-based phone systems offer a level of reliability that other options simply cannot match. By choosing the right vendor, you can achieve up to 99.999 percent uptime and business continuity, even in the event of a natural or manmade disaster. Companies that rely on legacy communications may experience downtime if wires are destroyed, power lines go down, or any of a number of other developments occur.

If Not Now, When?

When you move to cloud communications, your company gains immediate advantages. The sooner you make that switch, the greater the long-term results.

So really, the question surrounding cloud communication systems is not if, but when. Before too long, cloud telephony will be the standard, just as it has become in countless other areas. If you wait too long, you'll be playing catch up, trailing your industry rivals. If you adapt now, though, there's still time to stay ahead of the curve.

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