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Cloud, UC continue to converge

September 28, 2015 by

One of the reasons why unified communications became popular so quickly comprised the inherent management and financial advantages of bringing traditionally disparate systems together into a cohesive unit. Not only will this tend to translate to a more seamless user experience among employees and clientele, but it will also help to boost the overall intelligence of investment decision-making, general management and innovation within strategic oversight.

The advent of cloud-based UC systems has made this even clearer, as companies are now beginning to handle their information and communications technology assets with greater efficiency and effectiveness. Considering the fact that corporate computing is evolving so quickly and companies have less leeway when it comes to taking time on investments, it makes sense that the cloud has become such an integral component of IT and UC.

Communication and collaboration are among the most important aspects of business performance, and tend to act as the fuel that fans the flames of innovation in most organizations. Thanks to the progressive capabilities and competitive pricing of modern cloud-based UC, many organizations are beginning to enjoy more significant improvements in their collaborative power while simultaneously reducing capital expenditures.

Shifting reasons to invest

CIO Magazine recently reported that Harvard Business Review's Analytic Services revealed a shift in adoption catalysts among respondents to a survey compared to past iterations of the research. For example, the source pointed out that while agility had been the most commonly cited reason to adopt cloud computing in the past couple of years, collaboration has moved into the top position with nearly three-quarters of respondents believing it to be the greater advantage.

It is worth noting here that while the survey did not get into the UC market specifically, one can only imagine how many of the gains in the cloud computing market have been attached to the communication equation. According to the news provider, more than eight out of every 10 respondents stated that they had started to use more cloud computing services in the past year, with many of those expanding upon their use more progressively.

At the same time, the core demand that is being met involves collaboration needs, so a significant portion of these investments are likely to be attached to cloud-based UC provisions and tools.

"Cloud has become much more of an accepted part of enterprise IT operations," HBR editor Abbie Lundberg told CIO Magazine. "In the early days, cloud adoption really grew out of two things. The first was IT leaders who were really tech savvy and looking for alternative ways of doing things. The second was line of business leaders saying 'we can just go out and buy our own capabilities.' Today there's really been a coming together and what the data in this report really showed is maturing and professionalizing of the use of the cloud."

Companies that have not yet started to consider the use of cloud computing services for their UC needs should certainly do so soon, as failure to modernize ICT frameworks could lead to a competitive disadvantage before long.

Capitalizing on convergence

When businesses decide to use cloud-based options for the video conferencing, Voice over Internet Protocol phone systems, instant messaging and the like, they will enjoy a bit more flexibility within their budget planning and operational management. Small businesses are often the best suited to these types of investments given their tighter financial capacities and slimmer margins for error.

With the right provider of services and solutions, cloud-based UC success can be quickly realized and maintained over time.

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