September 25, 2014 by

Video conferencing technology is here to stay. That much is a given. From international enterprises to small, family-owned businesses, just about every organization can, and eventually will, take advantage of these tools to improve their operations and capabilities. The only real question is how quickly this new, video conferencing-dominated landscape will arrive.

According to TMCnet contributor Christopher Mohr, the answer is 2016. He recently argued that, based on a number of reports, there is enough evidence to suggest that within two years, video conferencing will have established itself as the preferred method of business communication.

Too Good to Pass Up

Mohr noted that the 2016 projection originally comes from Tim Sandle of Digital World. Sandle emphasized the benefits businesses can enjoy once they deploy video conferencing tools. In addition to saving businesses a tremendous amount of money by reducing travel needs, video conferencing also makes face-to-face collaboration and communication far easier to arrange and execute.

There are only a handful of situations where video conferencing can't effectively stand in for in-person meetings - if papers need to be signed, for example. This is not nearly enough to deter the trend toward video dominance, Mohn explained.

Hard Data

To support the 2016 project, Mohr pointed to a number of recent reports. Notably, MarketsandMarkets recently projected the enterprise video market, which includes video conferencing solutions, will reach $35.6 billion in 2018, up from only $11.2 billion last year.

Even more significantly, a Polycom survey from late last year asked respondents to identify their preferred methods of business communication. Email was by far the most popular, identified as a leading choice by 89 percent of respondents. Video conferencing was third with 47 percent. However, more than half of participants said they expect video conferencing to become the dominant option by 2016, just edging out email. Already, 76 percent of decision-makers said they use video conferencing technology at work, and more than half do so on a weekly basis or more.

Getting on the Video Bandwagon

All of this goes to show that video conferencing is on the verge of becoming a standard in the business world, which means that companies need to act now if they have not already. Waiting too long can put a firm at a serious disadvantage within its industry, as it will not be able to engage with customers, clients, and partners on their preferred channel. If you don't want your company to come across as somewhat antiquated, you need to begin to lay the groundwork for a full-scale video conferencing solution deployment.

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