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Company Leaders Frequently Underestimate Video Conferencing Value

December 15, 2014 by

Video conferencing adoption is accelerating rapidly. Business leaders from companies of all sizes and industries are increasingly embracing these tools either as standalone solutions or, more commonly, part of broader unified communications platforms. But even as this trend quickens, the fact remains that countless organizations have yet to seek out video conferencing tools, and many others that have video conferencing solutions available to them don't take full advantage of these resources. Both of these behaviors represent serious missteps and missed opportunities. Put simply, many company leaders underestimate the value that video conferencing can provide to their organizations.

Video Conferencing Value

To a significant extent, the business value of video conferencing capabilities is fairly straightforward. Perhaps most notably, these tools allow companies to significantly cut down on their travel expenses, as there is less of a need for personnel to physically meet. A virtual meeting will frequently serve just as well, and is obviously not nearly as expensive as a business trip.

This holds true for a wide range of meeting types. While it's still beneficial and enjoyable to have an in-person company meeting on occasion, video conferencing allows organizations to decrease the necessity of traveling for purposes of training, sales demonstrations, HR discussions, and more.

But there are other, additional benefits to video conferencing that extend well beyond the cost savings from a reduced need to travel. For example, Cloud Tweaks pointed out that when video conferencing is used in lieu of phone calls, the risk of miscommunication drops significantly. As numerous studies have confirmed, body language plays a huge role in human interaction, but obviously this element is lost when employees depend on the phone to collaborate and cooperate. Video conferencing brings this back into the picture for more complete, reliable engagement.

Furthermore, face-to-face interaction can lead to deeper, more significant relationships among employees. When you see someone as you speak to them, you develop a stronger connection to and more well-rounded understanding of that individual, whereas relying on phone calls can reduce the other person to nothing more than a voice at the other end of the line. A deep relationship between employees can lead to much better outcomes and a more satisfied workforce.

Video Conferencing Done Right

For a company to take advantage of all of these benefits, it needs to be selective in its video conferencing solution. Free, consumer-grade options may be appealing from cost perspective, but these tools lack the security or reliability needed to serve corporate needs. Instead, firms should look for business-grade, cloud-based video conferencing solutions. When provided by a high-quality vendor, these offerings will deliver anytime access along with unbeatable security and dependability.

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