October 28, 2013 by

Tucson, Ariz. – It was just 8:00 a.m. here, but the IT executive from a Midwestern specialty foods company wanted to give a contact center math lesson.

“Our contact center has all the bells and whistles anyone could ask for,” she said. “But we barely scratch the surface in terms of what we actually use. We simply don’t need everything that is in the box. Yet we are paying dearly for that capability, and the upgrade costs and maintenance overhead have become overwhelming. We need another option.”

Approximately 150 senior IT executives have come to the Midmarket CIO Forum in Arizona to seek answers to their own math challenges – from leading industry experts, from solutions providers such as Thinking Phone Networks, and importantly, from their peers. And for many such as this executive, the cloud represents a real opportunity to not only move off complex and costly legacy systems, but to also deploy applications that fit their specific needs – without paying for functionality they will likely never use.

Very possibly for this and other midsized companies gathered here, the cloud may well offer the “new math” that organizations struggling to move away from expensive, one-size-fits-all systems really need.

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