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Enabling Maximum Productivity and Employee Engagement with Unified Communications

July 10, 2019 by Jackie Groves

City of London on the Thames river

At the end of last month, I was lucky enough to host an exclusive Fuze event at Tower Bridge in the heart of London. Set to a stunning backdrop and bird’s-eye views of the London skyline, I shared insights into the current and future needs of a distributed, global workforce, as well as the challenges these demands create for modern businesses. 

At the event, I shared insights from our most recent research project, the Fuze Communications Index, which incorporates global usage data reflecting engagement with the Fuze platform across 14 countries. This detailed and impressive analysis was based on more than 2.5 million meetings, 20 million calls, and 33 million messages from 5 million workers.

Looking at the research, we know that today’s workers want frictionless, high-quality collaboration and communication tools, as well as the opportunity and flexibility to choose their preferred working styles, schedules, and tools. At the same time, however, businesses express the need to balance the demands of both existing workers and new generations entering the workplace to increase productivity, improve worker engagement and reduce costs.

Our research clearly shows that unified communications and collaboration tools are facilitating an overall cultural shift in how we work and enabling organizations to reach peak productivity.

However, across the world, there is a huge amount of variety in what peak productivity looks like and how it can be achieved. For example, while most people schedule hour long meetings, our research shows that 25- or 50-minute meetings, which allow for comfort breaks and time to get to the next meeting, are more fruitful. Shorter meetings also have a lower disconnect rate — something worth bearing in mind to get the most out of your teams. 

There are also cultural differences to bear in mind, especially when involving calls with multiple countries. For example, on average, meetings with members from one country last 19 minutes, but adding team members from an additional country means the meeting length doubles to 38 minutes. The duration of a meeting should increase for each new country added to reach maximum productivity.

So, what do these stats tell us about today’s work environment? They tell us that workplace collaboration preferences are often as diverse as the workforces that they support. By understanding these preferences, companies can implement solutions to support an empowered workforce and a collaborative, future-proof work environment. Even the subtlest changes — such as tweaking a meeting start time — can have major implications on the mood, mindset and productivity of workers. As a result, it’s more important than ever for businesses to take an intelligent, data-driven approach to workplace collaboration, and to provide the tools and technologies to make that collaboration possible.

To find out more about Fuze’s thoughts on how people communicate and collaborate at work, visit https://www.fuze.com/productivity-at-work

Jackie Groves
Jackie Groves

Jackie is the RVP of sales based in the UK.

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