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Evolving Job Market Increases Unified Communications Demand in Latin America

September 12, 2014 by

As the job market in Latin American nations continues to evolve, the need for high-quality unified communications tools is growing, Frost & Sullivan recently reported. The study revealed that the UC market in the Latin America region is poised to reach $1.4 billion by 2020. In 2013, by comparison, the market earned revenue of about $890 million. The primary reason behind this significant growth is that jobs in the region are increasingly dependent on high-level collaboration and multitasking. In order to support their employees, firms realize they need to invest in UC.

"The Internet and the proliferation of mobile devices such as mobile phones and tablets that offer constantly improving image, voice, and sharing options are changing the way businesses communicate," said Valeria Goldsworthy, a Frost & Sullivan information and communication technologies industry analyst. "Leveraging the growing bring-your-own-device trend, market participants have made new UC&C communication applications available on most mobile devices, helping industries become more competitive in this age of the global enterprise."

Without effective UC tools at their employees' disposal, many companies simply cannot compete in an evolving, maturing marketplace.

Upgrades On the Horizon

For all the advancements projected by the Frost & Sullivan report, there are a few stumbling blocks that may prevent UC from reaching its maximum potential in the immediate future. First, many Latin American nations do not have fully developed 3G and 4G networks, which limits the value of UC tools for companies in the region.

Another factor is the current prevalence of free or low-cost, consumer-quality UC solutions, according to the report. "Already, new UC&C solutions with low implementation and maintenance costs have reached the market," said Goldsworthy. Because these tools have essentially beaten out high-quality UC solutions in the race to the Latin America market, it may have delayed the day when the latter category reigns supreme. Delayed, but not prevented.

Ultimately, it is almost certain that the vast majority of companies that require advanced UC capabilities for their workers will turn to professional grade solutions. Free options offer short-term financial incentive, but they simply aren't adequate for most companies' needs, as they are not sufficiently secure, reliable, or flexible. As Latin American firms continue to compete on a global stage, these cut-rate options just won't cut it.

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