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Expect a Surge in UCaaS Adoption, Says New Frost & Sullivan Report

November 29, 2016 by Amanda Maksymiw

Thanks to the Internet of Things and the rise of the API economy, a recent Tech Target article shows, software integration is more pronounced than ever before.

According to a new Frost and Sullivan report, the article continues, three key factors are expected to drive UCaaS and hosted IP telephony market growth through 2022:

  • The growing communications infrastructure complexity will see organizations outsourcing their communications management to third parties to improve business agility;
  • Small and midsize businesses are adopting cloud communications to gain access to technology expertise and allocate limited financial resources; and
  • Forward-thinking businesses are deploying cloud services to gain faster and more cost-effective access to advanced features.

These statistics reinforce what we believe at Fuze: today’s workforce wants unfettered access to communication tools through a single application. These shifts in expectations will define the future of work, as the article shows. Want our take?

  • On outsourcing. Develop a migration strategy and put it to practice. Finding the right technology is only one piece of the puzzle to ensure a smooth implementation. Do your research to see which components of the migration your UCaaS vendor can handle and which components of the ongoing system management they can run, as well. True unified communications platforms help to alleviate some of the difficulty in managing multiple communications applications in the cloud, simplifying the process for IT as much as the end user. And in the end, having a cloud-based platform helps companies scale and back up their systems while meeting compliance requirements, all while enabling IT to focus on other strategic initiatives versus repeated upgrades and hardware maintenance.
  • On SMBs leading the way. Small and mid-size businesses are often the petri dish for technology adoption: their willingness to invest in new technologies is regularly used to indicate the appetite of the enterprise over time. With fewer hoops to jump through – and smaller scale implementations – their impressions serve as a benchmark of what is possible for companies no matter the size. SMBs are already on board – in growing numbers, as the research shows – but bold enterprises are also making the move. As upgrades arise and contracts renew, it’s important that enterprises also evaluate a move to the cloud sooner rather than later, to distinguish themselves from others and escape costly and innovation-stifling communications tools keeping them in the past.
  • On why cloud (and why now). It’s like we were saying in point #2: companies that embrace cloud innovation now will position their business for future success. You don’t have to be a small company to say “yes” to UC. In fact, companies of any size stand to gain from an investment now. Stake your claim as a “forward-thinking company” by making the right investments in the short run and be smart about which advanced options matter most. The devil is in the details with UC, and this matters for adoption and improved user experience. Finding the right UC with the features to support the hype can change the way people think about meetings, improve the quality and frequency of interactions between coworkers, and prevent shadow IT. There’s a lot hidden underneath the surface – from reporting to mobile ease of use – that companies must be aware of before signing on the dotted line.

Much more can be said about why the time is right for UC, and why more companies are serious about making the move. Learn more about what is driving UCaaS adoption here.

Amanda Maksymiw
Amanda Maksymiw

Amanda is responsible for setting and managing the Fuze content marketing strategy including creating, producing and publishing engaging content. Throughout her career, she's worked with fast-growing tech companies and VCs on developing content marketing, influencer marketing and social media strategies. Amanda received her BBA in Marketing from the Isenberg School of Management at the University of Massachusetts, Amherst.

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