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Flex Summit Roundtable on Digital Transformation

June 04, 2019 by Amanda Maksymiw

Woman laughing with two male coworkers

Flex Summit is just one day away! Ahead of this week’s event, we sat down with some of our speakers and asked them to share their insights into digital transformation and what it means for business productivity in their respective industries. Read more below, and to purchase a ticket for Wednesday’s event, click here.

What are some benefits digital transformation will bring to a company and its employees?

Elias Torres, Drift:

Elias TorresDigital transformation allows us to have multiple offices, no question. It enables us to record key meetings and stream them to other offices, communicate quickly and efficiently with other teams and foster relationships with people in different states.

For me specifically, I primarily rely on my phone, instead of my computer now (and am a huge fan of WhatsApp for voice memos and text). I don’t even have a desk. This has allowed me to focus more time on things like recruiting and hiring the right people and less time on things that our engineers and designers can do.

Ryan Merkley, Creative Commons:

Ryan MerkleyFor companies, embracing distributed workplaces means hiring the best employees wherever they are, and retaining them as their lives change around them. That means a more resilient, loyal workforce, and likely one that is more diverse. There can be cost savings, but working distributed solely for that reason is always a mistake, because it requires investment to be successful. For employees it means work that can adapt to your life — from mid-day appointments to kid pickup after school, to managing a move because a spouse’s work relocates them. In each case, you can keep working wherever you need to be. It builds a trust relationship with the employer, where you have to be judged on outputs, because “time in/time out” is impossible to track.

Michael Hopkins, The Solo Project:

Michael HopkinsCountless. But set aside the obvious (e.g., massive info capture/analysis; operational speed; machine-enhanced decision-making; cost efficiencies), and there remains the prospect that digital transformation will enable organizations to capitalize on human talent in unprecedented ways—to enlist the most ideally suited people to work on anything, with anyone, from anywhere. For the smartest businesses this will be culture-altering, and the best available source of new competitive advantage.

Dr. Alaa Murabit, United Nations:

Alaa MurabitDigital transformation will continue to fundamentally reshape how companies do business and employees deliver work. Appointed by the UN Secretary General as Global Sustainable Development Goals (SDG) Advocate, I am particularly fascinated by the contribution of digital transformation processes towards realizing the SDGs: The creation of sustainable jobs, saving lives through improved safety, and improving resource efficiency to cut emissions, are perfect illustrations of how business can do better by doing good, as well as improve employee satisfaction by strengthening the purpose and societal value of corporate organizations.

In the context of health care, my own field of expertise, I am excited about the inception of entirely new business branches, such as genomics and organs-on-chips, and currently investigate how digital innovation could be leveraged to reduce racism and gender discrimination in health care practice.

Tom Cheesewright, Book of the Future:

Tom CheesewrightDigital transformation done well gives everyone superpowers. Given the choice between working somewhere that they have superpowers, and somewhere that they are restricted by manual processes and poor technology, most people are going to choose the former. These superpowers make the company more efficient, increasing growth and profitability. And most customers are going to choose the company that gives them swift, slick service that digital transformation enables. Few companies of any scale will survive if they don't go through some form of digital transformation.

Amanda Maksymiw
Amanda Maksymiw

Amanda is responsible for setting and managing the Fuze content marketing strategy including creating, producing and publishing engaging content. Throughout her career, she's worked with fast-growing tech companies and VCs on developing content marketing, influencer marketing and social media strategies. Amanda received her BBA in Marketing from the Isenberg School of Management at the University of Massachusetts, Amherst.

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