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How Fuze is Creating a Differentiated Experience to Propel Partner Growth

November 05, 2021 by Mike Berlin

Fuze group at Channel Partners Expo

In today's unified communications as a service (UCaaS) and contact center as a service (CCaaS) markets, many suppliers have the same basic principles as part of their partner programs. They’re based on relationships built on a foundation of sponsoring events, dinners, and trips, and work to help create a more personable attachment between partner and supplier where the relationship is mutually beneficial. And many leave it at just that.


At Fuze, we take our Partner-First Initiative a few steps further. We have worked hard to create a differentiated experience focused on driving true, long-term value and outcomes for our partners to help them maintain their competitive edge and deliver the best customer experience. A big part of this comes down to Fuze’s specialized approach. For mission-critical initiatives like cloud communications, businesses need a global enterprise specialist, not a more general solution that leaves unmet needs in their wake. I’m a firm believer that you can’t be everything to everyone, and many large organizations need specialized partners to meet modern business demands.


With this in mind, we’ve rolled out vertical solutions to meet these unmet needs, developed with the knowledge and expertise gained from supporting enterprise customers in various industries over the past 15 years. And with this deep and specialized knowledge, we are able to provide our partners with key market insights and strategies to help them get ahead in their respective industries and further their businesses. At the end of the day, our goal is to act as a strategic extension of our partners’ organizations to help them reach long term success.


We’re Proud to be Recognized for our Commitment to our Partners


While this all sounds great, you may ask how we’ve been delivering on these promises. We’re proud of our partner and customer experience, and it is especially meaningful when we get recognized for our work. In fact, we recently were recognized for customer service excellence by the Technology Services Industry Association (TSIA), meeting its rigorous standards for customer support and excellence as the only UCaaS vendor to be included for the fifth year in a row. This award is great validation of our commitment to our partners and growth in providing exceptional customer support.


This year we were also named the only visionary in the 2021 Gartner® Magic Quadrant™ for Unified Communications as a Service, recognized for our “best-in-class customer experience in communication and collaboration for workers anywhere, on any device.” As the only “visionary” included in the report, we couldn’t be happier about our continued recognition for our vision in the UCaaS space as we continue to empower our global enterprise partners.


From Our Partner


Our partners are pretty thrilled, too. Here’s what they had to say about their experience working with Fuze:


“As corporations across industries continue to undergo rapid digital transformations, it is our responsibility to ensure they have the technology required to drive innovation, not deter it,” said Beau Hendrick, COO at Intellys. “After evaluating various UCaaS vendors, we partnered with Fuze because we see the potential of its solutions for our client base and we understand Fuze’s commitment to partner experience and driving outcomes – two aspects that are crucial to the success of the digital revolution.”


Follow along on the Fuze blog as we continue to change the partner experience game, and make sure to check out my first blog on Fuze’s unique partner strategy here.

Mike Berlin
Mike Berlin

Mike Berlin is the Vice President of Global Partner Programs & Partner Experience at Fuze. 

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