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Global Unified Communications Market Set for Continued Growth

December 10, 2014 by

In the past few years, unified communications' popularity has grown exponentially. From multinational enterprises to small businesses, leaders at every level have come to appreciate just how valuable these resources can be.

This trend toward UC adoption isn't going away anytime soon. On the contrary, the global UC market is poised for major growth in the next few years, as a recent study from TechNavio highlighted.

UC on the Up and Up

The study found the global UC market will likely experience a 14.1 percent compound annual growth rate between 2014 and 2019. According to the report, this significant growth is attributable to a number of key drivers.

One of the most important factors pushing companies toward UC is the need to cut costs while maintaining or improving telecommunications capabilities. The report explained that employee strength in the enterprise is increasing, leading to greater infrastructure costs. By embracing UC, firms can limit these expenses, along with reducing expenditures on transportation, all while satisfying employee needs and desires.

Importantly, these employee requirements are evolving. Millennials tend to have much greater demands for UC tools than their older counterparts, and this generation is now entering the workforce in droves. In the coming years, businesses will need to attract and retain promising professionals from this demographic - failure to do so will make it very difficult to compete with better staffed rivals. Embracing advanced UC solutions is an excellent strategy for improving a company's staffing in the near future.

The Right UC

Of course, for firms to take full advantage of UC's potential in the coming years, it's not enough to simply embrace the technology - companies need to make sure to select and deploy the right UC platform for their specific needs.

Considering the needs highlighted above, it's fairly clear that a key option for any company looking to maximize the value of its UC implementation is cloud-based unified communications as a service.  With UCaaS, businesses are able to maximize efficiency, paying only for those services they actually use. With an on-premise solution, on the other hand, there is typically an expensive upfront cost as firms invest in greater capabilities than they will generally need.

Additionally, a UCaaS solution can scale up to accommodate company growth and new opportunities. Adding users or a new phone number begins a simple process, one that takes virtually no time at all. An on-premise option, however, is far less flexible, which can lead to missed opportunities and diminished service quality.

By taking advantage of cloud-based UC now, companies can gain a major competitive advantage, one that will become increasingly critical as UC becomes more and more ubiquitous.

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