- July 18, 2014
- in Fuze News
Kill the Conference Call - As You Know It.
We’re done waiting.
The promise of video conferencing technology to provide a smooth experience was made over a decade ago. Yet the idea that video could feel as practical as being in the same room with other people has failed to materialize.
From the beginning, video conferencing providers zeroed in on solving an old idea - to realize a “conference call” as it was known more or less in the 90s - how to build a virtual meeting in a “specific” room for “specific” types of knowledge workers. In the meantime, the workplace moved on, paradigms shifted, employee’s demands changed, and the world of communications became a fundamentally different space.
Today, conference calls are known as a modern workplace ‘hell’. Because video tools have not delivered, most people resort to audio conference calls for the majority of meetings. From the complexity of setting up the call, to the fragmented and disconnected experience on the call, nothing about the experience is smooth, efficient, productive or enjoyable.
It’s time to kill the conference call.
The video tools that were developed over the past decade are about as useful as a rusty mailbox for your emails. They simply don’t fit with what workers need today. Today our workplaces are distributed and networked. Employees demand a collaborative culture over tight-knit control. Connectivity and velocity power flatter hierarchies and the BYOD movement. We explore different mediums such as texting, social networks, animations and emoticons to communicate. In order for organizations to meet these new challenges - of mobility, effortless collaboration through a range of text, videos, imagery and widespread adoption - workplace video technology must catch up and set a new pace.
Here are the key areas video collaboration needs to address:
1. Mobility. The way we communicate - with our cameras and telephones - literally move with us, wherever we go. More often than not we carry work beyond the office with a cell in our pocket, a tablet in our car and a laptop on our kitchen table. Two out of every five homes in America have only wireless phones.
We are never without a connection.
2. User-experience. We are now in a day and age where video needs to be accessible in two clicks, whenever and wherever you are. Move over, old systems. This requires integration with other cloud productivity tools because those two clicks may originate from an application that is not your video solution, but one that is integrated with your video collaboration service.
Today, there are workarounds for when the old tools simply don’t cut it. These are infiltrating the enterprise at a rapid rate, as people and teams seek applications to help them work more effectively across distance and devices. People are cobbling together consumer-focused apps, but there is lack of synergy between these apps and many don’t have the reliability, features or business-level security and controls needed for consistent and widespread use in professional environments.
3. Integrations. Video cannot be a discrete, stand-alone experience any more. Just as the nature of conversations ebb and flow throughout the day, so does our usage of tools that drive them, and the work derived from these discussions. We all have the same applications yet many become siloed either because of limitations or they ultimately end up funneling us back to email.
The risk is too high for organizations to have failed video collaboration software as their only option. Poor experiences using these tools impact employee engagement and productivity, leading to increasing turnover and reduced employee output. Employees demand tools that move with them. Siloed tools create inefficiencies. Video technology must catch up. Now it has, with Fuze.
Your video should seamlessly integrate not only with the tools you interact with everyday, but the way you work - on the go, in two clicks.
RIP the traditional conference call.