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Blog - Insights and Ideas on Unified Communications as a Service

Let's talk UC analytics

Virtually every aspect of business management has become a bit more reliant upon advanced software and reporting tools, and unified communications is no exception to this movement today. Considering how much the average company spends on UC annually, any firm that does not focus on the establishment of strong and advanced business intelligence strategies to optimize these frameworks is likely not enjoying the full range of benefits from the technology.

A recent International Data Corporation report argued that companies should look for data center infrastructure management vendors that offer intelligence and automation tools that put monitoring and management control into the hands of the user. This same recommendation rings true for UC service providers, as those that can deliver sound analytics and reporting solutions will be a bit more advantageous for the enterprise.

"To date, the most successful DCIM vendors have been those that have worked closely with end user customers to ensure accurate and complete collection of data in the deployment phase," IDC's Jennifer Koppy wrote in the report.

Plenty of research has been released in the past few years to indicate that analytics solutions are becoming more popular across industries, and leveraging these solutions for performance management can be highly effective. Leaders looking to improve upon their existing UC frameworks should consider the deployment of analytics solutions to monitor and refine their systems and assets in these collaborative matters.

The financial services example TechNavio recently reported that the global financial services sector is expected to increase its spending on big data technologies at a compound annual growth rate of 25.5 percent between 2014 and 2019, which will translate to massive expenditures by the end of the decade. In many situations, the primary goal of these deployments will be to refine marketing tactics and get a better idea of what drives customers.

However, that is far from being the only type of project that can be supported by big data. Rather, many firms have already begun to use these tools to get more out of their reporting data, performance metrics and more, and a wealth of UC service providers are offering these solutions in a complimentary fashion as well. Considering the fact that financial services firms are among the most active in the implementation of mobility and other collaboration-based strategies, this means that analytics can be especially powerful for these organizations.

The analysts went on to explain that financial services firms are increasingly leveraging analytics to generate value out of stored and collected consumer data from a variety of platforms and points of origin. The right UC solutions will often include at least some analytics tools, and can help to boost alternative intelligence project performance as a result.

Plenty more ground to cover Analytics has been a testy matter among companies for years now, as so many firms have invested in the tools and so few have begun to see any returns come back. This is largely due to a lack of understanding when it comes to management, maintenance and optimization, and all of these issues can be mitigated more smoothly through the use of a reliable managed service provider.

Because so many companies are already relying upon managed services for their cloud-based UC frameworks, it would be advantageous to bring these vendors into the conversation when trying to deploy relevant analytics initiatives. By selecting a UC provider that understands the value and importance of analytics in these situations, enterprise leaders will likely be able to strengthen their returns on communications investments in the coming years.

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