In this day and age, it's not unusual for a retailer to have branches in various locations, including those overseas. To maintain a steady workflow, however, businesses need a way to stay in touch with everyone involved, even if stores are in different time zones. With unified communications, all necessary employees and management in a company can keep in contact.
Expanding Business CommunicationsDr. Martens has locations across the globe, with stores in the United States, United Kingdom, Asia, Europe, and Africa. Without the proper communications tools, the various branches would have a difficult time staying in touch with one another. In 2008, the U.K. headquarters was falling apart, with its cash flow disappearing quickly. Its phone system was outdated, which didn't allow much mobility, TechWeekEurope explained. However, with the switch to UC solutions in 2010, the company revived itself.
The U.S. branch was already utilizing UC so transferring the U.K. system was commonsense. With IP telephony in place, the costs of long-distance calls between the countries dropped dramatically. The company no longer had to worry about roaming and international charges. With a simple extension, employees could dial their peers in other locations at very little costs.
"The fact is that you're able to contact an individual on their mobile in the same format as if they were at their desk," Nigel Harris, Dr. Martens U.K.'s IT operations manager, told the source. "If you're able to dial a four-digit number and get hold of anyone no matter where they are in the world, the solution is obvious."
Going MobileOne of the big advantages of switching over to UC was having all forms of communication and collaboration at workers' disposal no matter the location. A large portion of a company's payments go toward call fees for both cell phones and landlines, according to Network World. With UC, all communication can be directed straight to mobile devices, which allows the business to eliminate old PBX systems and switch to VoIP. The system also provides employees with flexibility, and when they can use their smartphones for video conferencing, instant messaging, and presence applications, they're more productive, the source explained.
While Dr. Martens doesn't have a bring-your-own-device program, the organization doesn't forbid employees doing so. The company encourages its workers to use whatever technology they feel comfortable with.
"We're not bureaucratic enough to say you must use this phone, we give people scope to be able to use what they're most comfortable with," Harris explained to TechWeekEurope. "There are people out there with iPhones and you'll generally find designers and senior executives with those."
Dr. Martens also has employees traveling from one location to another and its manufacturers are mainly in the Middle East. With VoIP, staff can connect to any Wi-Fi and avoid the international calling costs, saving the company money in the long run, according to Network World.
With UC solutions in place, businesses can increase their global reach while providing flexibility and simplicity for their employees. By having an easy-to-use and all-encompassing system in place, companies save money and raise productivity.