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Making it in the Cloud: How UC Can Drive Digital Transformation

February 01, 2017 by Amanda Maksymiw

The UCaaS market is growing rapidly as analysts predict greater migration of business communications to the cloud over the next five years. Predictions have ranged between 20 and nearly 25 percent annual growth (CAGR), particularly in the mid- to large-enterprise segment. As IT leaders look to drive digital transformation within their organizations for the better with technology, one option is clear: UCaaS.

Sure, one reason to make the move to cloud-based communication is that other companies are doing it, too. UCaaS is becoming table stakes for digital transformation. No one wants to be the last adopter of a decision that can be both financially viable and drives innovation. As CIOs consider how to advance their digital transformation initiatives, UCaaS should be at the top of the list.


Here are three reasons UCaaS should be a part of your digital transformation strategy in 2017:

  • Employees expect it. Millennials have taken the workplace by storm. Synchronous communication – in real time, as things come up – is the underbelly of business collaboration today. Messaging should blend easily into other collaboration tools, supporting cross-generational teamwork that the modern workplace desperately needs. Voice, video, and chat should work harmoniously so people can decide for themselves how they want to interact. Importantly, the tool should reflect the look and feel like their personal device UX; a natural, friction-free extension of the experience they have off-hours.
  • Cloud’s the new norm for enterprise apps. According to a 2016 IDG report, nearly 20 percent of organizations plan to migrate collaboration and conferencing solutions to the cloud in 2017. Nearly 15 percent more expect to move them in the next 1-3 years. Those that move first will enjoy a competitive advantage, and enterprises are eager to take off: 10 percent of enterprises expect to spend nearly $10M or more in 2017 on cloud computing apps and platforms than they did in previous years.
  • Not all apps are created equal. Email/Messaging and Collaboration/Conferencing Tools are the top two categories under applications or platforms that companies are “currently migrating/using” in the cloud. But don’t let that statistic fool you: for UCaaS to have the greatest impact, migration is only the first step. To have a sustainable impact on your organization, 100 percent adoption and regular use are a must. The mark of a good investment is not only in meeting the above metrics, but also in the extent to which employees and customers alike derive value from the UC system you employ. For CIOs to prove the long-term benefits of their digital transformation priorities, UX must be front and center and communication must be streamlined into one application.

A move to UCaaS is a strong signal that you are willing to make decisions that benefit the entire organization on your path to digital transformation. When employees at all levels begin to see real change from these initiatives, you’re not only leaving a lasting impact, but also demonstrating the strategic business value IT can bring to the modern enterprise.



Amanda Maksymiw
Amanda Maksymiw

Amanda is responsible for setting and managing the Fuze content marketing strategy including creating, producing and publishing engaging content. Throughout her career, she's worked with fast-growing tech companies and VCs on developing content marketing, influencer marketing and social media strategies. Amanda received her BBA in Marketing from the Isenberg School of Management at the University of Massachusetts, Amherst.

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