Video conferencing isn't exactly a new technology. Nor is it rare: Just about everyone has Skyped or Facetimed or used some other free, consumer-grade video calling service.
But video conferencing remains a critical and often under appreciated tool for countless businesses. When used properly, these tools can provide a major boost to productivity, company loyalty, creativity, and much more.
The problem is that the widespread availability of consumer-grade video conferencing options has led many business leaders to assume these offerings would work fine for their business needs. This can lead to serious complications.
For any business eager to take advantage of video conferencing capabilities, high-end solutions are a must.
Arguably the single most important benefit offered by business-grade video conferencing solutions is security. Virtually any business will automatically be seen as a better potential target for hackers and other cybercriminals than a given individual. Consequently, organizations have greater security needs that most consumers. But consumer-grade video conferencing solutions do not offer this level of protection. Any company that relies on such offerings for their employees' video conferencing needs may be putting themselves at risk of experiencing a data breach
A higher-quality solution, on the other hand, will provide a more secure connection, protecting the company's network and its assets.
The Mobile Factor
Security is especially important because of the growing need for mobile video conferencing. Increasingly, employees are working outside the office. Whether based at home, in a satellite location, or simply frequent travelers, these personnel need to use video conferencing to maintain a personal connection with their colleagues and superiors.
This has two implications. First, these workers will use their personal devices when video conferencing. That means that security is even more important here than when used between two corporate-owned computers.
Second, the video conferencing solution needs to support a range of mobile devices. To truly achieve effectiveness in this area, companies need resources that can allow an employee to join a video conference call with two, ten, even a hundred other participants, all without worrying about the connection quality or compatibility. Most consumer-grade solutions simply cannot offer this level of performance.
In particular, businesses looking for this level of effectiveness should specifically seek out cloud-based communications options. Such tools can maximize flexibility and accessibility while delivering superior cost-savings and security. This makes cloud-based video conferencing an invaluable component to any unified communications deployment.