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More good news for the video conferencing market

November 23, 2015 by

Thanks to perpetual innovation in the video conferencing market, the industry has sustained solid growth for years now, and shows no signs of wavering any time soon given the advanced demands of a broader prospect pool around the globe. From consumers who want to keep in close touch with distant friends and families, to businesses that want to connect employees in different countries to one another in a more affordable fashion, the most basic functions of this technology have remained highly preferred across the board.

The small business sector has been among the more common adopters of modern unified communications technology throughout the past several years, and the increased functionality yielded by the more advanced options hitting the market today are certainly helping firms to progress. After all, virtually every sign in the economy to surface since the beginning of this decade has related to more digitally centric business models and consumer preferences.

Entrepreneurs who attempt to go against the grain, balking at unified communications and other technologies, might struggle to maintain relevance in their respective markets, and should instead embrace this modern era of collaboration instead. With most segments of the UC market expanding rapidly, it is clear that businesses are largely following along with the strides being made in communication-based innovation, and progressing exceptionally as a result.

More growth to come

International Data Corporation recently released its latest report on the video conferencing and telepresence market, affirming that the segment of UC is still experiencing healthy growth as time goes on, and despite already reaching high adoption rates around the globe. According to the researchers, video conferencing investments were up by 4.8 percent in the second quarter of this year compared to the first, and 5.1 percent compared to the same quarter a year ago.

That's not all, either, as unit shipment were also up. Given the fact that there was investment growth in technologies that are becoming increasingly affordable with time, and the number of unit shipments rose, this market does seem to be positioned to continue growing in the coming years. IDC found that the number of shipments expanded by 7.4 percent between the first and second quarters of this year, and saw 21 percent year-over-year growth.

"Some much needed good news for the enterprise videoconferencing market - revenue and video endpoint shipments were up in all major regions in the second quarter, except Latin America," said IDC Senior Analyst Rich Costello. "A surprising 2Q15 highlight had multi-codec telepresence systems up in both revenue and unit shipments, as the availability of some new high-end systems positively impacted the market. This interrupted a downward trend for these high-end video solutions."

Finally, North America remains in the lead with respect to provider profits, and saw its lead grow in the second quarter to the tune of 15.4 percent higher revenue compared to the first quarter.

Expanding out strategies

As more robust and personalized video conferencing technology enters the market, small business owners should consider facing these tools head-on and expanding their current UC strategies to capitalize. One growing trend is related back to the simultaneous ubiquity of smartphones and tablets with the availability of mobile-oriented business video conferencing software, which can enable even more productive operations in the field.

Companies that effectively empower their employees with the necessary technologies and communications frameworks will be likely to enjoy stronger productivity, efficiency and engagement, leading to improved performance across the board. With the right solutions provider, video conferencing and other modern UC assets can be quickly introduced into the workplace.

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