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The Enterprise has Gone Digital: Recap of Mobile World Congress Americas

September 22, 2017 by Amanda Maksymiw

If you ever stopped by the Fuze blog before, you know that we write about the future of work a lot. With the influx of millennials in the workplace, advances in technology, changes in personal preferences across geographies, it’s no wonder that our expectations around work are shifting.


Last week, I attended the first Mobile World Congress Americas held at the Moscone Center in San Francisco to see how the broader mobile industry is thinking about the future of work. The event was a buzz with dreams of 5G, connectivity for everyone, and artificial intelligence. MWCA attracted leaders from the largest and most influential mobile operators, software companies, device makers, equipment providers and internet companies, as well as government delegations from the region and around the world.

Here are my key takeaways/stories from the event:


The Enterprise has Gone Digital

The concept of digital transformation has been around for many years. But recently business productivity tools have leapfrogged to the spotlight as the workforce swells with incoming millennials and app gen-ers who are screaming for mobile first. As consumers, we have so many tools and platforms to access whatever we want, whenever we want. Millennials have grown up with this their entire lives - individualism, voice, wanting to be a part of something at work. Technology must enable same habits from their personal lives in the workplace. Panelists from Adobe, Box, and Facebook reinforced the trends we are already seeing in our own customer base – the new generation is gravitating towards mobile first and saying no to desk phones. After all, we touch/swipe/tap our mobile phones more than 2,600 times a day. Why would want to use another device?


It’s up to HR & IT to Make It Work

The main challenges around any sort of digital workforce transformation often stem in culture, people, and technology. Culture of the company is so important because it helps dictate how new technologies will be adopted and communicated to the broader group. The employee journey needs to be factored into these decisions and the best way to ensure success is for IT to partner with HR to make it happen. Think about having training sessions and ways to gather feedback to ensure value is always getting added.


The Fourth Industrial Revolution – The Journey of UPS

Juan Perez, CIO and Chief Engineering Officer, of UPS took the stage to share the company’s digital transformation journey which began back in 1989 when drivers used the first handheld devices to scan packages. The devices enabled the company to collect more data and draw insights on how UPS runs to better provide products and services to customers.


The thing that was most interesting to me was that Perez described UPS not as a shipping and logistics company, but a technology company in the logistics industry. The 110-year old company’s entire infrastructure is supported by technology. Today, the company is 440,000 employees; 100,000 vehicles; 500 airplanes; delivering 19 million packages a day. They use technology to improve customer experience and overall operations. Drivers go through virtual reality training so they are immersed in real environments to make them become safer drivers. UPS My Choice lets customers choose where and when they want their packages delivered.


Amanda Maksymiw
Amanda Maksymiw

Amanda is responsible for setting and managing the Fuze content marketing strategy including creating, producing and publishing engaging content. Throughout her career, she's worked with fast-growing tech companies and VCs on developing content marketing, influencer marketing and social media strategies. Amanda received her BBA in Marketing from the Isenberg School of Management at the University of Massachusetts, Amherst.

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