Productivity in the Digital Workplace: Our #IPEXPOEUROPE Recap

October 11, 2018 by Amanda Maksymiw

Team sitting around drinking coffee, looking at one person's laptop

Europe's number one IT event, IP Expo, took place at the ExCel London last week, with Fuze’s Product Evangelist, Bradlee Allen, taking to the stage to discuss how today’s businesses can encourage productivity in an increasingly digital workplace.


From new technologies to changing workplace cultures, Bradlee’s talk examined the ways that workforces are evolving and how businesses need to adapt to maximize productivity and prepare their office cultures and environments for the future of work.


Here are some of the key takeaways from the Fuze keynote:


The need for workers to collaborate from anywhere


Bradlee kicked off his keynote by highlighting a recent study, which found that workers are only productive 13 percent – only 64 minutes – of their working day. Despite this reduced productivity, 60 percent of workers are still having to take sick leave due to high workloads and work-related stress.


So, what does this mean for today’s businesses, and what can be done to increase the level of productive time at work?


The solution may come through rethinking our approaches to both corporate culture and workplace technologies. For many companies, teams no longer work in the same office day in and day out, let alone time zone. By allowing employees to work flexibly and providing them with the technology needed to collaborate effectively, productivity could be doubled, while workplace stress could be cut in half. Essentially, technology should enable workers to access content and collaborate on projects from anywhere in the world and from any smart device. It also should support the sharing of content seamlessly with colleagues working at different times and in different locations.


New worker priorities


At Fuze, we set out to truly identify the barriers that are preventing workers from being productive.


In Bradlee’s keynote, he explained that today’s workers no longer see a positive work-life balance as a benefit, it is a default expectation for the working world.


However, many businesses still don’t give their workers the flexibility they need to make the most of their time spent working. By failing to provide the right technology, or to build a culture that encourages remote or flexible working, these businesses run the risk of pushing the new generation of workers away and losing their competitive advantage.


Ultimately, businesses need to allow staff to prioritize their families, social lives, and even their pets (Fuze’s research found that one in five millennials work from home to look after their pets). Those that do will reap the rewards of a much more motivated, engaged, and ultimately more productive workforce.


The office isn’t dead


Another key focus for Bradlee’s talk was the future of workspaces and the role that traditional offices may still play in the future of work. Introducing a remote or flexible working policy doesn’t mean that your staff will instantly retreat to the nearest coffee shop. Workers of all ages place importance on being visible with colleagues and value creating work-focused relationships.


In fact, Fuze’s Workforce Futures research shows that a significant 93 percent of employees would continue to incorporate spending some time at the office if they could create their ideal working week.


The difference is in how a company office is balanced with other places to work. More than half of workers (53 percent) currently work from the company office every day, but this is only desired by 20 percent of employees, who wish they could incorporate working from multiple different locations.


Powering every conversation, for every user


As these trends become the norm throughout today’s enterprise environment, the need for intuitive, streamlined communication tools is more pressing than ever before.


Fuze provides its customers with voice, video, and messaging all within one cloud-based platform, available across any device. Our customers can seamlessly transition between using voice and messaging, helping to remove barriers to productivity and flexible working.


We also provide businesses with a breakdown of rich data to understand user behaviors and analyze the results in order to understand why some workers may be performing better than others. This provides a comprehensive understanding of activity throughout your organization, helping you to improve the way your business works and ultimately lead to a more productive workforce.

Amanda Maksymiw
Amanda Maksymiw

Amanda is responsible for setting and managing the Fuze content marketing strategy including creating, producing and publishing engaging content. Throughout her career, she's worked with fast-growing tech companies and VCs on developing content marketing, influencer marketing and social media strategies. Amanda received her BBA in Marketing from the Isenberg School of Management at the University of Massachusetts, Amherst.

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