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Quality Matters for Business Video Conferencing

November 13, 2015 by

Video conferencing, while not quite a standard business tool at this point, is quickly moving in that direction. Companies in every sector now regularly turn to this technology as a means of encouraging communication and collaboration between employees, as well as a way of reaching out to clients in a format that is more personal and engaging than a phone call. Video conferencing delivers a face-to-face experience without the prohibitive costs associated with travel.

Clearly, video conferencing offers serious benefits for businesses of all kinds, and it's no surprise that so many firms have embraced the technology. However, it is critical to recognize that not every video conferencing solution is equally viable or valuable. On the contrary, it is extremely important for corporate decision-makers to choose the right offering for their employees' video conferencing needs. Selecting the wrong solution - or failing to deploy any service at all - can have serious, negative consequences for the organization as a whole.

Security Concerns

The first issue that decision-makers should take into account when considering video conferencing options is security. Obviously, cybersecurity is a top-level priority for any organization, and it should be seen as a key factor whenever there's even a slight risk of a data breach. This certainly applies when it comes to video conferencing, or any other communication solution.

The big risk in this area is that if the company does not provide a video conferencing solution, employees will turn to free, consumer-grade offerings. Such a service may be perfectly suitable for individuals making personal calls, but it will not feature sufficient security to be safely used for business communications. Only a business-class solution can ensure that security is not a factor for employees leveraging video conferencing.

Quality Control

Just as importantly, business leaders need to look at the quality of the various video conferencing offerings that are available. This may seem obvious, but the fact of the matter is that many firms' decision-makers are tempted to simply choose the least expensive option on the market, regardless of all other factors - including quality. But a low-quality solution can present a host of problems. First and foremost, such a tool will make the company appear unprofessional when employees video conference with clients. This can hurt the firm's reputation, and strain customer relationships.

Additionally, bad audio or visual quality can lead to user frustration. Employees will be far more likely to embrace and utilize video conferencing capabilities if the process is smooth and the communication crisp. On the other hand, blurry visuals and static-tinged audio will make communication via this channel a chore. Consequently, employees will likely ignore the video conferencing solutions, thereby torpedoing the potential return on the firm's investment. If company leaders decide to make video conferencing usage mandatory, then clarity problems will generate resentment, which can hurt employee performance and may even impact the company's retention rate.

The Best Choice

Given all of this, it's easy to see why businesses should make it a point of choosing a high-quality video conferencing solution as soon as possible. The natural follow-up question is, how can a firm determine which offering is best?

For one thing, business leaders should look for a solution that offers mobile compatibility. The video conferencing solution will offer much more value if workers can deploy it through their mobile devices, regardless of their locations. Additionally, decision-makers should look schedule a demo for any solution they are considering before committing. Finally, and critically, the video conferencing solution should integrate with a broader unified communications platform for maximum utility and value.

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