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Recent insights into the enterprise mobility market

December 09, 2015 by

When companies formulate an effective enterprise mobility strategy and properly integrate it into standing unified communications frameworks, the entirety of operations can be transformed to be better-suited to the demands of the modern marketplace. Employees are more driven by smartphones, tablets, portable computers and other mobile technologies than ever before, while companies continue to spend less on traditional computing devices.

These trends have become a bit more well-known among businesses, as evidenced by the much higher volumes of corporate dollars being spent on mobile-related assets. Statistics MRC released its latest rundown of the Global Enterprise Mobility Market that estimated companies spent roughly $6.6 billion on business-focused assets that fall into this category of collaboration technology last year, and predicted this figure will reach $11.2 billion by 2022, representing a 6.8 percent compound annual growth rate.

Leaders must ensure they are making the right decisions on purchases of mobile technologies, and keep a focus on the integration-related tasks that will need to occur to incorporate new assets into their UC strategies. As the years progress, mobile will likely continue to take up a greater portion of the average company's communication spending, and following along with the progression of best practices can help to drive return on investment.

Mobile technologies at large Not counting consumer spending on mobile technologies, International Data Corporation recently predicted that organizations will invest roughly $1.2 trillion annually in these gadgets, services, apps and other items by 2019. This represents massive growth, while certain industries are expected to put a bit more into these investments than others, with manufacturers having the greatest potential to spend the most by the end of the decade.

"More than ever, mobile technologies are empowering workers across industries to connect, collaborate, and create new ways to operate and do business," Jessica Goepfert, program director of IDC's Global Technology and Industry Research Organization, explained. "It goes beyond providing a smartphone to liberate the deskbound worker. Instead, it's about utilizing mobile technology to increase sales, improve productivity, and raise customer and employee satisfaction."

Furthermore, IDC believes that banking, retail, professional services, transportation and various other verticals will increasingly become aggressive in their purchases of the latest and greatest mobile solutions around. This will usher in a new era of product creation among developers, manufacturers and others, as industry-specific options will become a bit more common given the unique needs of each business when it comes to any form of communications technology.

As a note, this would mark growth of more than $100 billion from the $901 billion recorded in 2014, and there are no signs that the expansion will begin to slow down any time soon. IDC added that manufacturers and professional services firms will combine to comprise 17 percent of total investments by 2019.

Apps remain an issue Studies have indicated that organizations are finally beginning to properly manage the hardware involved in enterprise mobility, but that the average company is somewhat behind the curve when it comes to software and apps. EnterpriseAppsTech contributor Todd Fryburger recently argued that mobility will simply not reach optimal levels of performance in any business until this problem has been solved and the company has a sound plan in place to manage software throughout the lifecycle.

What's more, the lack of management has appeared to hold back companies from deploying mobile apps at all, as the author pointed out that just one-quarter of organizations have implemented tools that make a big difference to employee experiences. By first ironing out enterprise mobility management plans and then integrating them into UC,  businesses can mitigate risks and capitalize on the opportunities of these technologies.

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