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Communications + Collaboration = Higher Business Performance

March 10, 2014 by

In a report on the impact of unified communications within enterprise organizations, “Harnessing the Power of Next-Generation Communications,” Aberdeen Group Research Director Andrew Borg explores the correlation between communications, collaboration, and higher business performance.

Based on a fall 2013 study of 120 companies, the report discusses the business advantages of developing and implementing a unified communications strategy. According to Borg, three business pain points are driving UC adoption:

1.    A lack of communications system integration due to the implementation of a variety of technologies that don’t interoperate;

2.    The need to reduce communications costs; and

3.    An inability to provide employees with the right information at the right time.

To address these, those surveyed put providing employees with the tools to better collaborate with the right person at the right time at the top of their strategy lists, followed closely by giving remote workers the same communications capabilities as those in the headquarters office, integrating communications and collaboration capabilities, and extending advanced communications capabilities to mobile devices.

For those who had implemented a UC strategy, the results were compelling, including marked improvements in employee productivity, customer retention, employee satisfaction, sales cycle reduction, and operational efficiency.

“These findings,” writes Borg, “are a clear indicator of a strong correlation between communications, collaboration, and higher business performance.”

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