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School is in Session: Cloud Communications 101

April 05, 2016 by Amanda Maksymiw

Few companies today need to be convinced to move operations to the cloud. That was a very different story just five years ago. Before the term ‘cloud’ started breaking its way into boardrooms (hard to wrap your head around, right?) Fuze was setting the stage for cloud communications. Still, CIOs saw the cloud as far too risky despite its touted advantages. I recently caught up with our CIO and co-founder, Derek Yoo, to learn more.

Fast forward to 2016: CIOs are on board. They understand the underlying benefits. They’ve read enough case studies. But what today’s enterprise needs is a better understanding of what it stands to gain when making the transition. Despite the shift from cloud evangelism to cloud education – and although adoption has become more mainstream – many enterprises have yet to take the plunge. Market penetration is still in the single digits. I recently caught up with our CIO and co-founder, Derek Yoo, to learn more.

Some of it boils down to time. It just takes more time to consider the overarching implications, decide how to integrate with existing infrastructure, make structural adjustments and plan, plan, plan. The other piece of the puzzle is finding the right partner. But if education is the missing link to saying “yes!” to the cloud, then school is in session, kids.

Here are some quick tips to get your teams on board with pushing communications to the cloud:

Remember: It’s complicated.

Any given enterprise has multiple locations, numerous MPLS networks, existing IVR integrations, and offsite inbound support contact centers to consider when making the move to the cloud. All of these existing infrastructure components must be thoroughly cataloged. IT teams should also establish a transition plan to migrate from on- premise to the cloud in a way that minimizes disruption. This is no easy task; you’ll want to feel confident that the teams you have selected will help make the process run smoothly.

Structural elements require close attention.

In a large enterprise, no two business units have the same communications needs. Outbound sales groups, inbound support, middle managers; they all rely on specific reporting functionality, and they want it customized. Getting the migration right the first time is critical. This requires upfront investment to learn the intricacies and nuances of how teams connect and collaborate. While you may have the green light to move to the cloud, there will be some growing pains in terms of how best to integrate. Service providers need to meet you halfway and help answer: “how will the cloud serve as an extension of what we are doing now?”

Set the bar high for service delivery and quality.

Expect the best when evaluating UC services. When there’s a big investment to be made, quality is first and foremost. First, opt for the quality of service engineered voice circuit rather than OTT connections. You’ll thank yourself later when data usage and voice accessibility aren’t competing for resources. Employees also won’t cringe when their video conference crashes due to a surge of email. Giving media streams priority makes for a smoother experience across the board regardless of who is on the line at once. Second, use business-class equipment instead of consumer-grade network equipment. Cutting corners will only hurt you in the long run.

Adding these top-of-the-line options and working with a dedicated team will help ensure that the move from TDM lines won’t be painful. After all, you want your teams to embrace the cloud, not fear it, right?

Want to learn more tips for enterprises to adopt cloud communications? Check later this week for part two of Cloud Communications 101.

Amanda Maksymiw
Amanda Maksymiw

Amanda is responsible for setting and managing the Fuze content marketing strategy including creating, producing and publishing engaging content. Throughout her career, she's worked with fast-growing tech companies and VCs on developing content marketing, influencer marketing and social media strategies. Amanda received her BBA in Marketing from the Isenberg School of Management at the University of Massachusetts, Amherst.

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