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The Secret World of Alex (and) Mac | A Day in the Life of an Inside Fuzer – Part II

November 22, 2016 by Alex Shipley and Mac Hoggan

Hey guys, it’s Alex and Mac again. Remember us? Since our last post we’ve jumped on planes from Seattle to New York and hopped on trainings with Australia and London offices. Before we hit the skies again, we’re back for round two of tips for staying sane in the modern workplace based on our experience on the road.


How can better communication make your lives easier? We’ve got a few more thoughts on the topic:

Get to the point. Ditch the 50-slide training presentations in favor of lean, data-rich decks that provoke deep conversation. Feedback is the currency of an improved UX. It’s also the backbone of improved productivity. Communication techniques—and the tools that support them—should invite people to get involved quicker and make conversations more dynamic. Hop in via video, introduce an idea, get the ball rolling, and hold everyone in the [virtual] room accountable to move it forward.

Know when to work from home. Flexible work policies help us perform better. When playing catch up after traveling or to prep for a major training, working from the quiet of your home can help you settle back in and get things accomplished. Working remote doesn’t keep us from being attached at the hip. We’re constantly moving from chat to video to web conference throughout entire day.

Seek out different perspectives. The best conversations oftentimes happen with people outside of your expertise. For me (Alex), that means sharing my vantage point to sales so that they have a greater understanding of the engineering side of the business. Mac is a sales whiz, but a more technical audience also benefits from his perspective. Cross-functional conversations make everyone work smarter. And it’s our appreciation for “real talk” that makes Fuze stronger and communication more authentic. Understanding how people communicate is a large part of what’s driving innovation inside today’s enterprise. It’s the listening and sharing that moves ideas forward.

It’s OK to be a bit obsessed. Telephony has dramatically changed in less than 10 years. Sometimes so much so that it can make people’s heads spin. Can you remember what you did before email, Wi-Fi, or text? For many in the workforce today, the answer is no. At the very least, it’s difficult to process how we got as much done. Now, it’s equally as hard to wrap our heads around where to start. But that’s the beauty of unified communications. Everything can get done, and we can do things differently. If the definition of insanity is doing the same thing over and over again and expecting different results, why do companies insist on legacy tools to solve for the unique challenges of the modern workforce? They shouldn’t. New technologies need to supplement and replace old assumptions. Enhance a phone call with video. Improve email with chat. It’s what happens when these options come together that makes our job so cool. We are energized by what happens when new tools make yesterday’s issues moot. We need simplicity more than anything, and we can solve that for that, too.

Physically or virtually, bringing people together is what we do. Meeting in the middle is where the magic happens: at the intersection of technology and business, sandwiched in between divergent communication preferences and work habits. We’re living proof of the alternative to tools that are tedious and outdated; to processes that are iterative and clunky. Business communications doesn’t need to be stale. They must be as lively and diverse as the people using them. For those that make the leap, welcome to the fan club. There’s a whole world of possibilities when you push all your chips to the middle and go all in with unified communications.


Alex Shipley and Mac Hoggan
Alex Shipley and Mac Hoggan
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