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Seven Weekly Stats: Mobile Applications

December 23, 2014 by

When smartphones first came out, many people were stunned by the fact that they could browse the Internet. What had long been synonymous with desktops and laptops could now be accessed from the palm of one’s hand. But as time went on, applications began to detract from time spent on web browsers.

Here, seven stats that prove mobile apps have revolutionized the ways in which we use our (seemingly ubiquitous) smartphones.

1) In 2014, 86 percent of smartphone users' time was spent on applications, with just 14 percent being used for mobile web browsing. That's a six percent increase from the previous year, which saw mobile users spend 80 percent of their time on the internet. (Flurry Analytics) (Tweet this)

2) The number of applications available for download from the Apple App Store: 35,000 in April 2009. 1,250,000 in September 2014. (Apple) (Tweet this)

3) Internet-based photos and radio services both get 96 percent of their usage from mobile platforms. The growing ease of using these apps from mobile devices has likely helped along this increase. (comScore) (Tweet this)

4) 32 percent of users' time on iOS and Android-powered smartphones is spent gaming. The next most popular use of time is Facebook, which takes up 17 percent of users' time. (Flurry Analytics) (Tweet this)

5) Speaking of Facebook, the app receives 18 percent of mobile advertisers' monetary resources—a fitting number given the near-identical percentage of time that users are on it. (Flurry Analytics) (Tweet this)

6) The average application retention rate—meaning how many instances in which an app is used (retained)—has improved six percent since 2010. "One-and-done" applications are becoming a thing of the past, as only 20 percent of apps are used just once, while 40 percent of apps are used 11+ times (the highest frequency in the study.) (Localytics) (Tweet this)

7) In 2014, the average woman spent 30 hours and 58 minutes per month using mobile applications, while their male counterparts were not far behind at 29 hours and 32 minutes. (Smart Insights) (Tweet this)

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