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Seven Weekly Stats: The Importance of Technology in Higher Education

May 19, 2015 by

When it comes to applying to college, students and their parents must consider myriad factors. Academic reputation, location, post-grad job placement, and the student body are all important considerations that every prospective student must weigh in his or her decision process—regardless of whether they are granted admission or not.

But many schools are ruled out of prospective students' eyes for a seemingly trivial factor outside the aforementioned four—their technological capabilities, especially when marketing toward students. Schools with weak social media channels and no mobile web presence are far less likely to make the cut than those who are cutting edge. Given the amount that universities spend attempting to lure prospective students to their hallowed grounds come fall, it's imperative that they be on top of their game.

1. 50 percent of prospective higher education students have looked at a potential institution from a mobile device. (Noel-Levitz) (Tweet this)

2. If you think that rate of usage is impressive, think again: 87.2 percent of college applicants utilized Facebook in examining colleges. (EVG) (Tweet this)

3. 54 percent of college applicants look at a prospective school's Facebook page just once—making a good first impression all the more important. (Noel-Levitz) (Tweet this)

4. But the data says that schools aren't doing enough—just 32 percent of college applicants said that the school's Facebook page was of value in their college search. (Noel-Levitz) (Tweet this)

5. Up to 25 percent of students will not consider an institution of higher education if the school lacks a mobile site. (Mongoose Research) (Tweet this)

6. College application fees may seem burdensome, but it's comparatively less than you'd think—the average higher ed institution typically spends around $600 to recruit each applicant. (CBS) (Tweet this)

7. For all the talk about mobile web optimization, there's an even more efficient way to market to college students—apps. A new study shows that smartphone users spend 89 percent of their time using apps. (Nielsen) (Tweet this)

It's evident that mobile awareness, social media presence, and a number of other technological factors are proving key to many students' decisions regarding college choice. The admissions game just got a whole lot trickier for colleges—and it's likely only the beginning.

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