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Seven Weekly Stats: The Value of Unified Communications in Real Estate

April 28, 2015 by

There is no debating the importance of mobile communication in real estate. Selling and buying buildings and properties necessitates a huge amount of interaction between a broker or agent and their clients. And with good reason—all parties need to do their due diligence in order to ensure a successful transaction.

Yet many in the industry aren't maximizing their communications potential. Despite being on the road much of the time, the vast majority of real estate professionals have a physical office. And while it's been a longstanding convention for an agent or broker to list both their office and cell numbers, it begs the question—why have disparate desk and mobile devices? The answer: With unified communications, you don't have to.

Here are seven stats that underline the importance of efficient interactions in real estate:

1. Real estate leads are much more time-sensitive than those in many other verticals: their lifecycle is 12 minutes. Being connected is not an option—it's a requirement. (Century 21) (Tweet this)

2. If you need any more convincing of the previous point, you should know that 100 percent (yes, 100 percent) of homebuyers cite response time as an important metric when evaluating a realtor. (Contactually) (Tweet this)

3. Almost half—44 percent—of real estate professionals' time is spent talking to their clients on mobile devices. (National Association of Realtors) (Tweet this)

4. If realtors are not currently talking on the phone with a client, chances are they will be at some point—94 percent conduct these interactions on a mobile phone. (National Association of Realtors) (Tweet this)

5. Although a real estate professional might realize the value of technology, the numbers suggest that they've spent way too much on technology in the past year. The average agent spent $848; the typical broker dropped $1,410. (National Association of Realtors) (Tweet this)

6. CRM software is utilized by 51 percent of agents. Unfortunately, it's safe to say that most of them don't have their CRM integrated with their telephony—a conundrum that unified communications providers are trained to solve. (Contactually) (Tweet this)

7. Last, but definitely not least, there's incredible cost savings to be realized: One real estate firm saved $150,000 annually by replacing its Avaya solution with unified communications. (PCSI) (Tweet this)

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