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How to Simplify Business Communications: UCaaS 101

August 18, 2016 by Amanda Maksymiw

Simplicity is the ultimate form of sophistication, so they say.

For business communications, in particular, the saying rings true.

The industry at large continues to fight a perception that communications platforms are by default complex, clunky, and expensive. This has been the case for many years, but it doesn’t have to be this way.

Unified communications as a service (UCaaS) provides a simpler, more cost-effective way for businesses to communicate and collaborate. What’s driving the shift to UCaaS? Beyond the sheer volume of calls and data needing to be managed across systems, there are many reasons why the time is now for businesses to adopt UCaaS.

  1. Changing Usage Preferences. From new digital formats of communication to new devices and a growing acceptance of BYOD, workers are more empowered than ever to have their personal technology preferences bleed into their work lives. More than 80 percent of workers text for business purposes; in fact, nearly three-quarters of workers actually prefer text to messaging apps in a business setting. Text enablement is essential today, especially for on-the-go employees. Turnkey software that makes landlines mobile is a necessary support function for the modern worker.
  2. The Rise of VoIP Across the Globe. Since 2000, international VoIP traffic nearly quadrupled as TDM growth begins to plateau. And VoIP is just the beginning. Being cloud-based enables greater flexibility to integrate voice communication with other digital communications, as well as with platforms for data analytics and operations.
  3. Service First. The promise of cloud is great, but without global service tied to cloud-based communications, VoIP still requires working with a patchwork system of providers from country to country. As companies expand to serve new markets – and to meet the needs of the modern enterprise – companies both large and small will benefit from incorporating UCaaS now to save them from headaches later. Think of it as a future-proof way to build your infrastructure, relying on your service provider’s data centers to reduce CAPEX and realize economies of scale.

At the end of the day, UC needs to work. It needs to deliver a fast, seamless experience, one that users feel comfortable with and rely on for regular communication. It needs to meet the expectations of a digital, distributed workforce. And it needs to support IT by reducing risk through business continuity and security while providing greater access to data workflows to optimize operations and build better business insights.

Transforming an Industry through Cloud

AirBnB. Uber. AWS. These companies have unlocked the power of cloud to transform their respective industries. That potential is here for enterprise communications. If you’re on the fence about implementing UCaaS, think of what’s possible for your future self – and what streamlining this function of IT will look like for your company – when simplifying the process for system management across a ready-made, global IP infrastructure.

Want to learn more? Click here for all you need to know about UCaaS 101.

Amanda Maksymiw
Amanda Maksymiw

Amanda is responsible for setting and managing the Fuze content marketing strategy including creating, producing and publishing engaging content. Throughout her career, she's worked with fast-growing tech companies and VCs on developing content marketing, influencer marketing and social media strategies. Amanda received her BBA in Marketing from the Isenberg School of Management at the University of Massachusetts, Amherst.

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