Standing on the Abyss of Digital Transformation – How to Take the Final Leap

January 10, 2018 by Tom Pressley

Man standing on a cliff looking out at the water

For decades, organizations have been talking about digital transformation, but in the last few years digital transformation has gone from a board-level discussion to a reality, with technology deployments and spending gathering pace.


IDC predicts that spending on digital transformation technologies will reach $2.0 trillion in 2020 and Fuze’s own research also reveals an appetite for digital transformation, with 82 percent of IT leaders believing that digital transformation should be a critical part of their roles and 47 percent stating that they want board-level executives to measure the IT function on its ability to innovate for the business.


IDC also predicts that by the end of 2017, two-thirds of the CEOs in the top 2,000 global companies would have put a digital transformation strategy at the center of their corporate strategy. But what about the remaining third? What is stopping them from fully embracing digital transformation?


At our recent UK Breaking Barriers roundtable, IT and business leaders made it clear that everyone now agrees what digital transformation technologies should encompass and incorporate from a functional perspective, with tools to enhance collaboration, streamline workflows, improve productivity and enable employees to share data across the organization, being key. From a technology perspective everything is available and enabled and the IT team is pushing for it, but how do you take people beyond that point? How do you get the rest of the business on-board? 


According to the roundtable attendees, we’re standing on the edge of a digital transformation abyss… but no one wants to jump in.

Here are three key tips from our roundtable debate, to help you to take the final leap.  


  1. Remember it’s not about the technology, it’s about the people

People are the most important part of any organization and user experience is the driver for any successful IT and communications deployment. When investing in digital transformation solutions, or any IT for that matter, it’s important to shift the focus from the platform and infrastructure and instead focus on the user benefits and adoption plan. Without an enterprise-wide strategy in place, driven from the top, many businesses will find themselves faced with a piecemeal approach to deployment and a reluctance from the business to adopt the technology. This disjointed vision leads to a lack of continuity across departments, with little consideration for how technologies will integrate or how this will impact the user experience. It’s a lot easier when everyone is on the journey.


  1. Pick a champion

A true digital transformation champion needs to sit at the heart of your organization, willing to work, co-operate and collaborate with every area and department of the business and with every end user – whether that’s the board, business managers, employees or new starters. This is why it is vital that CIOs or IT leaders take a front-seat role when it comes to championing the digital transformation process.


  1. Fit your tools to your culture

For a modern smart office, real-time collaboration is an essential technology for improved productivity and collaboration between teams, but it’s also important to consider the cultural dynamics of your workplace. How do your employees interact, where do they work and what do they expect from the tools that help them do their jobs? This is especially important for new starters, in particular, ones that fall into the 20-something age bracket, who want to feel part of a community and work in an inspiring environment, regardless of whether they are emailing, taking calls, holding meetings or collaborating on a project. Having grown up in an age of constant communication, younger employees rarely work well in isolation. Instead, these employees are attracted to the companies that not only provide them with the open plan environments they desire, but also a mind-set of collaboration throughout the organization, with technology to match.

Tom Pressley
Tom Pressley

Tom is the worldwide director of marketing for Fuze.

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