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The App Generation: How Will it Impact Your Business?

March 01, 2016 by Luca Lazzaron

The next generation to enter the workforce has grown up in a world where mobile devices are the norm. To today’s teenager, smartphones, video calls and messaging services are second nature. The phrase ‘there’s an app for that’ isn’t just a snappy advertising slogan. It’s the answer to just about any question they need to ask and the way they approach any task.

Can the same be said of today’s way of working?

Well, not really.

It’s more ‘there might be an app for that, but you’ve got to ask IT, and it might be blocked, or it probably won’t work on your phone...’.

There’s a clear disconnect. So what will happen when the app generation starts to enter the workforce? Are businesses ready for the influx of new, app-savvy workers and their expectations of technology? And, critically, how could this impact our current ways of working?

Our new study of more than 7,000 workers and teenagers (aged 15 to 18 years old) explores these questions and more. In a new report, published today, we highlight what today’s employees feel about workplace technology and how they believe the app generation will affect working practices. We ask the app generation about their expectations of the workplace and compare this to today’s reality, and we find out how and where people of all ages want to work.

We found that it’s not just the app generation who have expectations of workplace technology that differ significantly from today’s reality. We’re all used to technology that simply ‘works’ in our personal lives and we expect the same in a business setting. In fact, current workers are relishing the prospect of young people coming into the workplace and refreshing the technology we use today. Key insights from our research include:

  • Two-thirds of employees say workplace technology needs to catch up with what they use in their personal lives
  • 72% of the app generation say having the right technology when they start work is important
  • Only 2% of teenagers want to use a landline, preferring text-based, video and in-person communication

From all our findings, the pivotal role of technology was clear. Whether it’s sharing information, having conversations or creating new ideas, technology is driving fundamental changes in how we collaborate with colleagues and that puts communication at the heart of work.

Fuze is leading a revolution in business communication, with a platform that truly unifies voice, video and collaboration applications, and puts the user at the heart of the experience – for the first time.

Download our report: The App Generation: how employees of the future are shaping the way we work to find out if your business is ready.

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