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The benefits of cloud-based UC

January 15, 2016 by Valerie Meffert

Agility has been among the most common focuses of corporate executives in the past few years, as a rapidly evolving market landscape translates to the need for highly flexible operational processes. When business leaders allow their firms to become stuck in the past or incapable of embracing modern trends, their enterprises might begin to become irrelevant in their respective industries, losing ground to more future-minded competitors therein.

Cloud computing is largely viewed as one of the more powerful vehicles enabling stronger corporate agility, and is playing a more fundamental role in unified communications and IT strategies as the years progress. With more management software, infrastructure and platforms based in these environments, as well as greater amounts of collaboration flowing through the services, it has become clear that enterprises must adapt to the cloud to operate in the modern marketplace.

Cloud-based UC can be advantageous for a range of reasons. For example, cloud-based Voice over Internet Protocol and video conferencing apps can be delivered to mobile users, enhancing the experiences of remote employees and telecommuters. Additionally, the cloud can help to ensure interoperability across various UC systems and assets, reducing the risk of disruption. Several new reports indicate that the cloud is a critical technology for UC and IT today, but that firms might need more support from managed service providers to optimize these frameworks.

A closer look One article in eMarketer spoke to the findings of an IBM survey conducted this past summer that sought to gauge which technologies are most vivid on the average decision-maker's radar, and the cloud was at the top of the list. According to the news provider, 63 percent of respondents cited the cloud as a critical technology. Considering the fact that the majority of companies are now using the cloud for at least one function, this might not be all that surprising.

However, the source pointed out that the second most highly cited technology among the survey group was mobility, which garnered 61 percent, and the third was the Internet of Things with 57 percent. These two trends are simply not feasible in businesses that have not modernized their UC and IT frameworks, and can be difficult to embrace with outdated infrastructure and a lack of cloud computing solutions in place.

The cloud represents a range of technological opportunities to improve business operations and performance, but its greatest attribute might be its agility characteristics. Mobility, the IoT and other trends in corporate communications will be more easily and seamlessly navigated by companies that have completely transformed their backend systems through the use of cloud services.

The eMarketer article also cited the fact that cloud-based communications and management technologies are becoming more central to business strategies outside the IT department, notably in advertising. Suffice it to say that many organizations will see a dramatic increase in business processes based in the cloud in the near future.

The future Innovation has been hot throughout the UC and IT industries for decades, and there are no signs to indicate that the pace with which new technologies are released will slow any time soon. This has implications for the average enterprise IT department, which will be tasked with handling a range of novel responsibilities related to the trends that are being embraced in their organizations.

By leveraging the support of a managed service provider for cloud-based UC needs, companies can ensure that their assets are being maintained properly and consistently without placing more strain on their IT departments. Be it the IoT, mobility or otherwise, this approach to provisioning can make futuristic trends more approachable for the average enterprise.

Valerie Meffert
Valerie Meffert

Having written for companies ranging from MTV and CBS to the Winter Olympic Games and Reuters, Valerie heads up ThinkingPhones' communications and PR machine. At the risk of dating herself, she'd like to point out that her MTV tenure occurred during the Carson Daly era—she takes no credit (nor blame) for "A Shot at Love with Tila Tequila." A resident of Park City, UT, Valerie enjoys the four things her town is most famous for: hiking, skiing, film festivals, and weak beer.

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