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The Value of Face Time: How to Evaluate Video Conference Solutions

September 12, 2017 by Amanda Maksymiw

As the number of Millennial and App Generation employees in the workforce continues to rise, companies across industries are embracing digital transformation. And as technology has advanced, it has become increasingly easy (and desirable) for employees to work from everywhere. Our recent Breaking Barriers 2020 report found that 83 percent of workers don’t believe they need to be in the office environment to be productive and working from home appeals to 85 percent of the workforce.


Remote work has proven it is here to stay, however that doesn’t mean employees want less interaction and collaboration with their peers. In recent decades, advances in voice communication and messaging applications often lessoned the reliance on in-person meetings. Communication in the enterprise turned to conference calls and email messaging as the preferred means of connecting employees in different locations. While this type of communication can be effective, there is something to be said for the value of face time in filling the gaps. In fact, 86 percent of respondents to our Breaking Barriers survey noted face-to-face interaction will always be important.


Consumer apps have made video conferencing easier in recent years, but for the enterprise, it often leads to an application sprawl nightmare for IT teams to manage, track and secure multiple applications. Additionally, it can lead to clunky experiences for internal and external teams as they move from one communication to another. This is where a company-wide solution is critical to ensure video conferencing has a positive impact, be it to enable remote work or to foster a culture of collaboration.


What are the key elements organizations and their IT teams should keep in mind when evaluating video conferencing solutions?


Quality and Usability: When weighing video conferencing solutions, organizations should look for providers that offer a consistent, high-quality video and content experience across devices. Additionally, simplicity and ease-of-use are critical to fostering adoption amongst employees. Especially for App Generation and Millennials who are digital natives, it is important that these solutions are easy to use and can be taken on-the-go to allow employees to connect from anywhere.


Security: While organizations should look for consumer-friendly tools, security also plays a vital role in the enterprise setting. IT teams need tools that deliver centralized provisioning, management and analytics, as well as a reliable global service architecture and business-grade security. Top video conferencing software meets IT's needs and helps business owners feel confident knowing that their information is encrypted both in flight and at rest.


Integration: Employees are most likely to use collaboration tools that fit naturally into their daily routine, and that means they connect easily with applications they already use. When evaluating options, companies should look for solutions that can connect to applications that employees already use such as Microsoft Outlook, Google Calendar, Box, and Dropbox.


As remote work continues to gain popularity, video conferencing technology is critical to fostering collaboration and allowing employees to maintain that face-to-face connection. However, organizations need the right processes and tools in place to improve efficiency and productivity within their organization.


Learn more about the value of video conferencing and how to evaluate solutions here.

Amanda Maksymiw
Amanda Maksymiw

Amanda is responsible for setting and managing the Fuze content marketing strategy including creating, producing and publishing engaging content. Throughout her career, she's worked with fast-growing tech companies and VCs on developing content marketing, influencer marketing and social media strategies. Amanda received her BBA in Marketing from the Isenberg School of Management at the University of Massachusetts, Amherst.

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