Industry News >Unified Communications >

Trends in the video conferencing marketplace

January 19, 2016 by Valerie Meffert

Video conferencing technology has been around for more than a decade, but has only begun to be used by the majority of businesses in the past few years. Companies in virtually every industry - as well as agencies in public sectors around the globe - are increasingly reliant on teleconference software to support a range of needs, including meetings with clients overseas and connecting employees in disparate locations in a more intimate fashion.

When video conferencing began to spread, the primary driver of investment among enterprises was the ability to reduce costs associated with travel, and some situations involved massive savings. Now that a much wider variety of gadgets can support video conferencing software, companies are beginning to use the tools more progressively. In the coming years, chances are video conferencing utilization will rise even higher among enterprises and public sector entities.

However, certain trends are beginning to take shape regarding the future of video conferencing. As leaders begin to leverage the technology for a wider range of operational needs, insights are being generated about what needs to happen to continue capitalizing upon the opportunities presented by video conferencing software. By keeping up with these trends and proactively obliging the new requirements involved, enterprises can get more out of these investments.

Current demands No Jitter recently published a blog post from industry analyst Andrew Davis, who discussed some of the more significant changes taking place in the video conferencing market. The researcher argued that one of the main focuses of decision-makers today is the reliability of video conferencing software, as disruptions can quickly lead to major issues for any business. For example, if a meeting could not take place because of an outage, customer relationships might be at risk.

According to Davis, one study from Wainhouse Research revealed that video conferencing providers are hitting the mark in this regard, with 95 percent of respondents stating that the software is more reliable than the iterations of 2013. Another aspect that ties into this discussion is scalability, as the technology must be able to handle higher activity rates given the spread of video conferencing across business channels.

Davis argued that flexibility should be a priority for decision-makers who are looking to use video conferencing for a wider range of functions. Remember that cloud-based unified communications will tend to meet this demand, as these options are far more scalable and flexible than legacy and other traditional approaches to information and communications technologies.

Finally, the researcher pointed out that integration between video conferencing and other communications tools will need to be a main point of focus moving forward, as companies strive to give users the best possible experience across channels. Again, cloud-based UC provided by a reliable managed services company can help enterprises get these matters in order.

A new popular use TechTarget contributor Tracee Herbaugh stated that "huddle rooms" are gaining popularity across industries, and are leading to increased demand for video conferencing solutions that come at a lower price point. She quoted Gartner analyst Bern Elliot regarding his opinions on this movement.

"The workspace has become more open, and if you're going to do a video conference you have to go into a private space so that you're not distracting to your colleagues," he said, according to Herbaugh.

This shows that scalability does not only mean preparing systems for more demanding activity, but also having the ability to specialize certain services for smaller projects. Cloud-based UC solutions, including video conferencing software, will be invaluable as companies work to streamline and optimize their communications frameworks in the coming years.

Valerie Meffert
Valerie Meffert

Having written for companies ranging from MTV and CBS to the Winter Olympic Games and Reuters, Valerie heads up ThinkingPhones' communications and PR machine. At the risk of dating herself, she'd like to point out that her MTV tenure occurred during the Carson Daly era—she takes no credit (nor blame) for "A Shot at Love with Tila Tequila." A resident of Park City, UT, Valerie enjoys the four things her town is most famous for: hiking, skiing, film festivals, and weak beer.

Read more from this author
Subscribe to Fuze's Newsletter