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UC priorities remain trained on mobility

January 07, 2016 by Valerie Meffert

As enterprise mobility becomes a more prominent feature of modern business, leaders are expected to put a greater level of commitment and resources into the management and enablement aspects of related strategies in 2016 than they did last year. Unified communications is likely one of the more prominent components of this conversation, as many companies will try to manage and enable mobility outside of the systems that are used to handle all other core collaboration tools.

This is not all that surprising, as mobility is still relatively new, and with all of the features smartphones, tablets and other devices carry, leaders might think that they should be managed similarly to personal computers and other raw IT matters. However, this will make it far more difficult to establish the strongest possible communications and collaboration strategy, as integration, convergence, optimization and centralization are all critical in modern business technology management.

This is not to say that enterprise mobility management can be completely outside the realm of IT and still be effective, but rather that the lines between these strategies and underlying UC frameworks must be drawn soon for better results. By focusing on the core components of mobility and then branching out to make the strategies more centrally integrated into UC, enterprises will be in a far better position to excel this year than they have been in the past.

A common pursuit The first step toward stronger mobility performance has always been the recognition of its value and importance in modern operations, and it does appear as though enterprise leaders are indeed picking up on this truth today. Mobile Marketing Watch recently reported that roughly nine out of every 10 decision-makers in the IT department view mobility as a mission-critical aspect of not only operations and internal strategies, but also customer experience management and retention.

More workforce members are beginning to have a mobile-first perspective on their tasks and general business responsibilities, while consumers are widely shifting away from traditional devices and toward smartphones and tablets. According to the news provider, this trend has finally catalyzed greater attention to detail among managers and decision makers, and it seems as though leaders are intent on investing more into mobility in 2016 than they did in 2015.

Interestingly, the survey, conducted by business process management solutions provider Appian, found that firms had long been targeting mobile apps as the heart of their strategies, but are now looking at the trend in a broader fashion, the source affirmed.

"Companies are shifting their focus from mobile applications to full enterprise mobility," Appian President and Chief Executive Officer Matt Calkins told Mobile Marketing Watch. "IT professionals understand that a strategic focus on mobile apps will fail to deliver the full digital transformation that must occur within the enterprise."

Act quickly As AppsTechNews predicted the first ever wearable device-related data breach will likely occur within the next 12 months, companies that have not wrangled their management and security programs for mobility will face a challenging landscape this year. Standard mobility needs to be streamlined and optimized as soon as possible, integrated into UC frameworks for maximum transparency and control, to enable the Internet of Things and other modern trends.

Enterprises that are struggling with these matters should always consider the merits of leveraging cloud-based UC services from a trusted provider, as this can help to quickly improve speed to deployment and optimize functionality. With so much to gain from a tight, UC-centric mobility strategy, the time is now to get moving on these improvement projects.

Valerie Meffert
Valerie Meffert

Having written for companies ranging from MTV and CBS to the Winter Olympic Games and Reuters, Valerie heads up ThinkingPhones' communications and PR machine. At the risk of dating herself, she'd like to point out that her MTV tenure occurred during the Carson Daly era—she takes no credit (nor blame) for "A Shot at Love with Tila Tequila." A resident of Park City, UT, Valerie enjoys the four things her town is most famous for: hiking, skiing, film festivals, and weak beer.

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