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UC uses continue to expand

January 04, 2016 by Valerie Meffert

Unified communications technologies have progressed significantly in the past two decades, but as innovation continues in development and manufacturing, users are not wasting any time expanding upon their target objectives for the solutions. Thanks to a combination of more seamlessly integrated and centralized management frameworks for virtually every type of collaboration asset out there today with the increased competition among vendors, companies of all sizes and types have opportunities to improve their performances.

One of the hotter segments of the UC market today is video conferencing, where software is allowing individuals to communicate face to face from any location and at any time, even through smartphone and tablet technology. Video conferencing has been in the mix or a while now, but the solutions were not nearly as user-friendly, affordable and viable for small businesses in the past as they are today, helping to open the gates for a wider range of adopters.

Although all companies should try to find unique, objective-centric approaches to using video conferencing, certain progressive movements in utilization are spreading across the public and private sectors today, and can be useful for most firms. The same type of idea holds true for UC at large, as businesses should know the best practices and potential uses before deployment, but need to go above and beyond the call of duty to truly maximize return on investment.

The new age TechTarget contributor Melanie Turek recently reported that companies are beginning to use mobile video conferencing solutions for a wider range of business process management needs, and that this is largely the product of more efficient and powerful communications frameworks sitting beneath the software itself. For example, the author argued that network management and bandwidth capacities have increased significantly, giving organizations the option to embark on these ventures more quickly and affordably.

For obvious reasons, cloud-based UC frameworks are generally necessary to ensure that all of the solutions in place are supported properly and accessible from whichever location and device a user might be leveraging at a given time. Once those matters have been reconciled and the infrastructure aspects of the equation are shored up, the business will be able to more comprehensively experiment with new tactics to derive increased value from these investments.

According to Turek, one of the more common themes today is the use of video conferencing in the field through smartphones and tablets, allowing remote employees to seamlessly communicate with managers and others back in the home office. What's more, the author pointed out that training and development have become consistent aims of these efforts, and that monitoring of various locations and employees can be improved through the right software.

Finally, Turek noted that quality control can be boosted when video conferencing solutions are used properly and in the field, especially when it comes to the efficiency of relevant processes.

More to come Chances are the proverbial universe of novel devices hitting the market today will have some impact on video conferencing within the next few years, while many of them are already being used for communication and collaboration purposes. Firms should focus on modernizing their current UC frameworks and keeping up with the times, as falling behind the pace of the technology's evolution can make it far more difficult to optimize down the road.

With the right UC solutions provided by a reliable vendor, small businesses can step into the next generation of communication and collaboration performance, especially when it comes to powerful tools such as video conferencing.

Valerie Meffert
Valerie Meffert

Having written for companies ranging from MTV and CBS to the Winter Olympic Games and Reuters, Valerie heads up ThinkingPhones' communications and PR machine. At the risk of dating herself, she'd like to point out that her MTV tenure occurred during the Carson Daly era—she takes no credit (nor blame) for "A Shot at Love with Tila Tequila." A resident of Park City, UT, Valerie enjoys the four things her town is most famous for: hiking, skiing, film festivals, and weak beer.

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