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Unified Communications Video Conferencing Use Won't Come Automatically

February 09, 2015 by

Video conferencing solutions are now common among businesses in every industry. Firms realize that these tools can make their employees more productive by improving collaboration and communication throughout their organizations. Video conferencing enables participants to minimize miscommunications and develop deeper relationships than either phone or email.

However, there is a major challenge that any company interested in leveraging video conferencing must first overcome: employee resistance. In many cases, workers are not immediately intrigued by the notion of utilizing video conferencing solutions. Business leaders need to convince their employees of the benefits of using these tools.

Recently, Arbitrage Magazine highlighted several of the best strategies that company decision-makers can embrace to increase employee use of video conferencing resources.

Prioritize Mobile

As the source pointed out, employees now rely heavily on their personal smartphones to perform work-related tasks. They expect, even demand, the ability to use these devices to make business calls, respond to emails, and more.

For these employees, video conferencing becomes a lot more appealing when it's available via mobile, rather than being exclusively tied to a desktop. This makes a unified communications platform invaluable when it comes to embracing video conferencing, as this makes video conferencing simply another available channel, rather than a completely disparate tool. Just as importantly, the source noted that mobile video conferencing tools can actually be simpler to use than their desktop counterparts, further adding appeal for tech-resistant workers.

Hearken Back Arbitrage Magazine also pointed out that video conferencing can appeal to employees who favor traditional sales tactics. While this may seem counterintuitive, video conferencing is the only way for many businesspeople today to speak to their clients face-to-face on a regular basis. In this sense, the tools hearken back to the days when deals were agreed to over in-person meetings, rather than via phone calls and emails.

Provide Statistics

Finally, business leaders can convince resistant employees of video conferencing's value by providing statistics. A worker who sees that his or her colleagues are using video conferencing regularly and delivering positive outcomes as a result will be much more amenable to embracing the technology.

To this end, companies will need to invest in a UC system that features both video conferencing and call analytics. High-quality analytics will reveal in detail the way that video conferencing is being used by employees throughout the organization, which should be enough to convince even the most reluctant workers to give these resources a chance.

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