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Video conferencing power, demand rising

January 22, 2016 by Valerie Meffert

Video conferencing software has been around for more than a decade now, but has only become a central asset in unified communications frameworks a bit more recently. Because of the globalization of economies, the need to reduce travel expenditures and organizations' desires to connect employees and clientele in the most progressive available collaborative environments, the technology has spread significantly and entered into the average company's systems.

Now that firms are becoming a bit more comfortable with the general management demands of video conferencing tools, as well as the potential uses of the software, enterprises are experimenting with new programs to get even more out of the investments. So long as the video conferencing tool has been integrated into standing UC frameworks, the sky will be the limit with respect to the potential applications of the technology for core business processes and more strategic needs and objectives.

Enabling flexibility Business 2 Community recently published a blog post from BusinessVibes on the various advantages and capabilities of video conferencing with respect to enabling more flexibility in employee management frameworks. More specifically, the source pointed out that the remote workforce has spread significantly of late, and that many companies are already allowing their staff members to work outside of the office place through telecommuting programs.

Video conferencing remains central in corporate communications. Video conferencing remains central in corporate communications.

In many situations, enterprises will need to create an entirely new strategy to manage human resources, employee performance and technological assets when these programs are launched, as handling remote work is far different from overseeing traditional workplace environments. According to BusinessVibes, video conferencing can help to ensure that all staff members are connected and engaged regardless of where they might be working, and that they are prepared to handle their responsibilities just as well as if they were in the office.


Considering the fact that many younger workforce members are now demanding the ability to work remotely when searching for jobs, enterprises must make the enablement of such activities a priority moving forward or run the risk of experiencing poor engagement and retention. Furthermore, BusinessVibes noted that video conferencing can often boost the seamlessness and outcomes of projects that are carried out by employees in a range of locations.

More to come TruTower reported that studies indicate the video conferencing marketplace has seen 700 percent growth in the past six years, and that the solutions being released today are far more advanced than those of the past. Not only does the integration of video conferencing into UC frameworks help to boost the functionality, vendors are focusing on the development of more progressive features within the software itself as well, yielding significant improvements to user experiences in the process.

The news provider noted that companies can leverage the software to reduce costs in a range of fashions, and that more opportunities will likely arise as the technology becomes more advanced over time. By working with a trusted provider of UC services, organizations can harness the power of video conferencing and other tools.

Valerie Meffert
Valerie Meffert

Having written for companies ranging from MTV and CBS to the Winter Olympic Games and Reuters, Valerie heads up ThinkingPhones' communications and PR machine. At the risk of dating herself, she'd like to point out that her MTV tenure occurred during the Carson Daly era—she takes no credit (nor blame) for "A Shot at Love with Tila Tequila." A resident of Park City, UT, Valerie enjoys the four things her town is most famous for: hiking, skiing, film festivals, and weak beer.

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