The video conferencing market - like many other segments in the unified communications industry - has gone through extensive transformations in the past few years, spreading across industries and lines of business rapidly amid increased demand for the tools. When it first became an option for corporate users, video conferencing was viewed as a strategic method to drive down the cost of travel expenditures and similar costs associated with client and internal conversations.
This is still a highly common reason to adopt among businesses and public sector agencies, especially as the cost of travel has increased substantially in the past two decades and more markets are operating on the global stage. The ability to connect individuals through this type of intimate software, which brings face-to-face contact to a wider range of users than would be possible in the past, is stimulating increased competition among international entities.
Furthermore, the types of purposes now involved in video conferencing adoption are a bit different, and quickly evolving as vendors come up with more specialized options and companies begin to experiment with new initiatives founded on the technology. Small businesses that have not yet started to use this piece of UC technology should consider doing so soon, and those that have might want to begin testing some new projects that leverage video conferencing.
In brand management Biz Community contributor Charles Mburugu recently listed some of the reasons why companies are beginning to use video conferencing for marketing purposes, affirming that this particular medium can be especially advantageous when handling initial interactions with new customers. As a note, because of how quickly the average industry's competitive drive has intensified in the years following the Great Recession, businesses have to pull out as many stops as possible to separate themselves from the competition.
Because video conferencing use in marketing is still a relatively novel venture, this can indeed be one of the more affordable ways to put a new spin on an existing advertising strategy and engage new prospects as a result. According to the author, this technology can help to reduce the amount of money spent on travel that would be conducted for marketing purposes, while also working to enhance the connection between employees and consumers in the target market.
What's more, Mburugu noted that video conferencing opens up the borders that would otherwise restrain companies from competing in different, more distant markets than they might have considered in the past. Again, UC has been a boon to the global economy, as it brings customers and businesses together in an intimate fashion but without all of the expenses that would go into plane and train tickets.
Finally, Mburugu noted that productivity can be improved by the use of video conferencing in marketing, and the technology should be considered as an asset for this reason.
More to come CBC News recently reported that experimentation with video conferencing has made its way into one of the fastest growing industries in the world - drones - and is already helping developers more affordably expand the power of their own technologies. The news provider stated that mobile video conferencing tools are especially prevalent in this type of research.
"[Current video conferencing technologies] are designed to be just like your desktop counterparts. So they're more so for talking heads experiences," Brennan Jones, a drone developer, explained to the source. "But with a lot of mobile conferencing scenarios, you want to see where everything is in that environment - how you would move around it if you were physically there."
Small business owners can likely identify their own range of purposes for video conferencing solutions.