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Video conferencing's healthy advantages

September 25, 2015 by

The unified communications market has diversified significantly over the past two decades, and one of the more promising solutions therein has been video conferencing technology, which has spread to new industries of late. Video conferencing has been used to reduce travel in virtually all areas of the public and private sectors, while also helping individuals keep in touch with their loved ones overseas at a lower cost than plane tickets or traditional communications technology.

Thanks to the myriad benefits that accompany the deployment of cloud-based video conferencing solutions, the market has been highly competitive among developers and vendors, diversifying options and working to the advantage of the buyer. As such, small business owners who have not yet started to research the potential advantages of deploying one of these tools should certainly do so soon, as the technology can indeed help to lower overhead and raise collaborative power in one fell swoop.

One of the industries in which more significant transformations are taking place through the use of video conferencing technology is health care, where hospitals and other entities have been forced to reduce costs and improve the quality of patient outcomes. Video conferencing is fueling a new generation of telemedicine capabilities, and has been especially advantageous for practitioners caring for chronically ill patients.

Immediate impacts

PBS recently published a story on one health care provider that chose to leverage video conferencing as a solution to meet the demands of patients spread out over a large physical landscape. Keep in mind that the cost of travel for chronically ill patients can represent a major component of their total expenditures on care, and that this can also hold certain individuals back from getting the attention they need when they need it most.

According to the news provider, Dr. Michael Fratkin pushed the idea of introducing these solutions as a means of handling the challenges of having a 100 mile area of service, especially in cases involving individuals who are in especially difficult places to reach.

"By adding the video conferencing technology, we can travel that distance instantaneously," he told PBS. "And as long as our relationships are solid and we have delivered an environment of trust in working with these folks, it works beautifully well."

Fratkin's colleagues have since begun to use the solutions, and are increasingly behind such deployments thanks to the positive experiences they have enjoyed thus far.

"This was my first experience with telemedicine," Dr. Jennifer Clarke affirmed to the source. "And I found it, in fact, much more powerful than I was anticipating. And I think this could be a really powerful tool to allow us to take better care of patients, particularly when they're becoming less mobile toward the end of life."

Although this is a somewhat specific example of the capabilities that video conferencing technology holds, virtually all businesses can find ways to improve certain processes with these tools.

Market boom

Transparency Market Research's latest report on the video conferencing market called for a global compound annual growth rate of more than 9 percent between 2014 and the end of the decade. The analysts noted that continued expansion in annual investment will be partly fueled by traditional deployments such as desktop video conferencing software combined with the implementation of mobile device options.

If nothing else, this type of research indicates that the video conferencing market is indeed beginning to make its way into a wider variety and higher volume of businesses. Getting on board with the technology today can help to keep a company relevant and operationally optimal in the future.

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