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What comes next for UC?

December 03, 2015 by

The unified communications market has been highly active of late, with organizations in virtually every industry and region working to reduce their expenditures, centralize management and bolster performance across all collaborative frameworks. While this certainly applies to the demands of solutions that have been around for more than a decade, including instant messaging, video conferencing and Voice over Internet Protocol phone systems, new entrants are throwing monkey wrenches into outdated strategies.

Mobility and the Internet of Things are the most prominent trends in this discussion, and the latest news appears to back the idea that companies are indeed pouring investment into UC to iron out their BYOD programs. Enterprises are also beginning to more commonly function and compete in the global economic arena, meaning that collaboration tools that can cross borders and maintain tight functionality and interoperability are in higher demand than ever before.

When leaders approach these matters in a lackadaisical fashion, or try to manage each UC asset individually, chances are that communications will not perform optimally, and expenses will likely be higher than necessary. By working with a reliable provider of managed UC services, especially one that offers cloud-based options, organizations can begin to get more out of their collaborative assets and prepare themselves for the introduction of new trends in the coming years, including the IoT.

Big growth to come
Transparency Market Research recently released its latest study on the UC market, and found that companies are indeed going to spend more on these solutions and systems as the years progress. Interestingly, it appears as though emerging marketplaces are becoming far more active with respect to increased investments, while mature ones are seeing significant transformations affecting demand, with business leaders looking to upgrade or overhaul their current systems.

According to the analysts, the UC market will expand at a compound annual growth rate of 21 percent between 2012 and 2018 in the Europe, Middle East and Africa regions, leading to dominance that has long been exerted by the United States. What's more, enterprises in all regions appear to be far more interested in UC-as-a-Service solutions based in cloud computing environments and hosted by managed solutions vendors, with a particular focus on real-time communications tools.

The researchers also argued that, all in all, the world's organizations will spend $61.9 billion in 2018, with more growth coming from EMEA and emerging markets as time goes on. Finally, Transparency Market Research noted that enterprise mobility management needs are sure to have a vast impact on the decision-making of leaders in enterprises going forward, with firms looking to integrate their BYOD frameworks into standing UC systems.

Cloud-based UCaaS will often be the best path forward for mobility and other modern trends, as the systems are far more scalable and fluid than those of the past.

Demands transforming
TechTarget recently published a blog post from Chris Partsenidis, an expert in networking, regarding the core requirements associated with selecting the right UC vendor and systems. According to the author, companies should work to understand what they need, as well as which types of options will be the most affordable and closely aligned with the general demands of their industry and size classification.

Then, he pointed out that larger enterprises will likely need to find a service provider that can offer virtualization options, as this can help expand the reach of current assets further. With the assistance of the right solutions provider and plenty of commitment to getting strategies right, leaders can bolster the performance of their UC assets in the coming years.

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