What You Missed at Enterprise Connect: #EC18

March 30, 2018 by Amanda Maksymiw

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Earlier this month, thousands of IT leaders flocked to Orlando, FL for NoJitter’s annual event – Enterprise Connect. Over 5,000 IT executives, practitioners, vendors, consultants, and analysts paraded the show floor to learn about the latest trends for communications and collaboration. With nine conference tracks and more than 60 sessions, it was easy to be overwhelmed by all of the content and information that was shared.


Here are the main takeaways from the Fuze team.


Moving to the Cloud is Inevitable

Even though the cloud is nothing new, there were several sessions and panels focused on the topic of migrating communications to the cloud. As we all know, the pace of business has changed. Agility is everything in the digital era, and businesses need to adapt to market shifts faster than the competition to stay ahead. Traditional on-premises models are outdated and new models are needed. Many companies have already moved business critical applications such as CRM and ERP to the cloud, so why not communications?


“Moving to the cloud is inevitable. The real question is what can cloud delivered services do that have been previous impossible with legacy systems. Can you find a partner who can help you and your business beyond cost savings?” – Eric Hanson, VP of Product Marketing at Fuze


“In 2021, pure cloud-based services will dominate the communications landscape as companies skip attempts to achieve parity with decades-old legacy PBX systems via hybrid deployments. As you choose a cloud provider, make sure you are choosing the right tech to partner with you throughout the journey and transition plan. Interoperability and flexibility matter.” – Michael Affronti, VP of Product at Fuze


The Rise of Remote Work

Today’s workforce demands a flexible approach to work, along with access to a digital workplace. Robin Gareiss of Nemertes Research led a session focusing on the digital workplace of the future. According to their research, the top drivers include platform end of life, a slurry of disjointed applications, a variety of manual functions, along with something complete outside of technology – the attraction and retention of employees. As IT is working with HR and facilities to help plan the office experience, it is more than just the desk and office.


“The appeal of flexibility is that it empowers employees to take ownership of how they get things done, whether that be from a coffee shop, a hotel lobby, a book store – it’s highly individualistic. But the cost of this, is the extra steps you need to take to ensure you’re still able to hit the same level of productivity – personal responsibility is huge in making remote work, ‘work.’” – Michael Affronti 


Team Collaboration is all a Buzz

Overall, team collaboration was likely the most talked about topic throughout the event. Team collaboration can be a very transformative thing for an organization. During his keynote, Slack CTO Cal Henderson talked about the biggest thing holding back collaboration and organizations is email. As it was originally designed, it isn’t a fit for the purpose of today. It’s crowded with notifications, mass reply all emails, spam, nurture emails – all sitting in one big undifferentiated pile. The idea behind team collaboration is different and mirrors experiences we all have in our consumer lives. When we communicate with friends, it most often happens over messaging rather than email. Top that with the cultural shift towards more transparency.


Workstream or team collaboration works by pulling content from all the tools used for communication and collaboration into a unified “workstream.” In other words, it consolidates all the conversations, interactions, and content sharing that occurs via telephony, instant messaging, video conferencing, and web collaboration.



Amanda Maksymiw
Amanda Maksymiw

Amanda is responsible for setting and managing the Fuze content marketing strategy including creating, producing and publishing engaging content. Throughout her career, she's worked with fast-growing tech companies and VCs on developing content marketing, influencer marketing and social media strategies. Amanda received her BBA in Marketing from the Isenberg School of Management at the University of Massachusetts, Amherst.

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