The Associated Press
By the Numbers
STORIES WRITTEN DAILY 2,000
PHOTOS PER YEAR 1 MILLION
VIDEOS PER YEAR 50K
ARCHIVED VIDEO CLIPS 1.7 MILLION
GLOBAL LOCATIONS WITH TEAMS BREAKING NEWS 263
NUMBER OF COUNTRIES WITH ONSITE PRESENCE 100
YEARS OF EXPERIENCE IN BREAKING NEWS 170
A Closer Look: AP at the 2016 Rio Summer Olympics
CALLS MADE IN A THREE-WEEK PERIOD 1,300
MINUTES SPENT SHARING STORIES OVER THE PHONE 2,600
CALLS MADE ON PEAK VOLUME DAY, 6.5 TIMES THE AVERAGE 150
Tasked with bringing the 2016 Rio Olympics to life by delivering as-it-happened news to a global audience, The Associated Press knew it couldn’t risk poor connectivity and call quality while onsite. To reduce mobility issues and avoid compromising great storytelling, it equipped its team with the Fuze platform so they could follow their leads wherever the story took them.
“Having worked with Fuze since 2014, we knew we could rely on them to help us get the news out in the right way. By connecting onsite journalists to their counterparts at home and to each other, we knew we were setting the team up for success,” said Steve Moyes, Director of Technology Support EMEA/Asia.
“We needed a superior UX to make sure that calls were made at the right place and the right time to keep track of changing schedules, facilitate introductions, and meet tight deadlines – all without having to invest in expensive hardware for local calls or excessive international dialing fees, which can quickly add up without flexible cloud-based communications. A trusted network and a seamless user experience on their own devices made the process familiar despite the foreign assignment.”
AP needed a company that understood its needs; one that could implement a swift execution strategy so they could get the story right in Rio for the rest of the world following along.
Fuze worked with AP’s IT team to equip journalists covering the Rio Olympics with the latest mobile app. What’s more, Fuze not only enabled all local staff to keep in touch but anyone on AP’s global network with access to the app could contact staff directly with a local extension to extension call, making communication across employees seamless. As journalists spread out over the city to capture breaking news and report from the latest events, Moyes knew that the app needed to work seamlessly onsite, not only to enable real-time reporting but also to validate the investment for the organization and encourage continued adoption of the technology.
“As the Olympics came to a close, many users came up to me and asked, ‘can I keep that app?’ My answer, of course, was an emphatic ‘yes!’ Such a major news event was the perfect opportunity for our team to use the app, test adoption, and build long-term confidence in the platform, particularly when mobile connectivity was crucial for success. When we can bring users closer to technology intended to make their lives easier in the moments that matter most, they value it all the more. From an IT perspective, this is the ideal scenario,” continued Moyes.
Because the mobile app was so intuitive – with little time for training, to begin with – AP could quickly roll it out for the Rio media team with minimal instruction. Once users installed the app, they could keep the extension and continue enjoying the benefits of a cross-device UX well after the Olympic torch was extinguished. As athletes brought home medals for their countries, AP reporters brought back a UC experience that was second to none.
- Centralized US-based VoIP distributed to global locations
- Reliable network and built-in redundancy across 10 data centers worldwide
- Video conferencing capabilities to expand opportunities for daily communication between major bureaus
- Intuitive UX to enable smooth and rapid adoption for staff, regardless of their previous experience with the app
- No need to switch between personal mobile device and local telephone while on assignment
- Positive experience while dialing out and receiving calls, mirroring the desktop interface
- Seamless transition from the office into the field, giving new users the option to continue using their extension after initial trial at the Olympics
Made the most of opportunities on the ground, no matter where a story broke.
Eliminated the guesswork for IT with a fixed-cost-per-user rather than unanticipated costs for international dialing.
Having the app on their personal devices made connecting intuitive and feel like a natural extension of their off-duty routine, for new and veteran users alike.
From the Berlin bureau to its NYC headquarters, AP journalists were exposed firsthand to what’s possible with unified communications – voice, video, and chat.
When logging in, team leads could see who was on the app to determine the best way to connect and staff stories.