The topic of digital transformation is being discussed throughout companies and within boardrooms across industries. But why is digital transformation a necessity, what exactly does it entail and how can your company make the most of it?

The Driving Forces Behind Digital Transformation

We’ve all heard the rallying cries to prepare for the influx of new generations into the workforce. While the impact of Millennials is already being felt, Gen Z (or the App Generation, teens aged 15-18) is further cementing the digital way of working.


Millennials are very accustomed to using digital devices, but the App Generation literally grew up on smartphones. Both sets of workers came of age with technology at their fingertips, and are often unfamiliar with more traditional business tools and processes (for example, PBX phone systems, fax machines, etc.). These generations have introduced different ideas of how and where work gets done, triggering more collaborative, flexible workspaces and approaches.


It’s essential to maintain contact with customers and co-workers wherever they are. However, as mobility, agility, and flexibility become increasingly more important for daily operations, the traditional methods can't keep up. In fact, the App Generation threatens to completely upend how IT leaders equip the business to succeed.


Savvy CIOs are seizing the opportunity to pave the way for success by leading their organizations down the path of digital transformation. By taking control of their domain and driving innovation through the strategic use of new technologies, IT leaders can be the positive catalyst for change within their businesses, helping to move their companies forward.

Benefits of Digital Transformation

Catering to the expectations of the App Generation benefits today’s employees, while also providing a springboard for launching wider digital transformation strategies. Such strategies – enabled by the right technologies and tools – enable people to work effectively and efficiently from anywhere. As a result, organizations reduce overall costs. Plus, they can attract and recruit top talent from anywhere, as they are no longer limited by geographical boundaries.

What Is Required to Succeed?

CIOs need to recognize the full importance of the generational shift. As they consider how IT can enable today’s employees to be most productive in the work environment, they also need to maintain consistency and security across the enterprise. 


To accommodate the shift from being a cost center to a core enabler of the business, IT must enable digital transformation by building upon the following four pillars: 

  • Simplification
  • Agility
  • Enablement
  • Security

Unified Communications for Digital Transformation

Forward-thinking companies and IT leaders are making plans to effectively compete against digitally native businesses by enabling new work and business models. One key part of the plan is staying at the forefront of technological change while mitigating the impact of the rising cost, resource commitment and complexity of maintaining legacy solutions. In many cases, it comes down to enabling the business to be highly connected with customers and employees, migrating to the cloud for unprecedented economies of scale, and accelerating and improving processes by going paperless.


To that end, more are more organizations are calling upon unified communications – a fusion of voice, text, content, and video – to enable seamless collaboration between employees, partners, and other business stakeholders. With it, they can integrate multiple communication tools and enable the internal collaboration needed to address customer needs. Going a step further, cloud-based, unified communications (or Unified Communications as a Service) enables digital transformation by supporting global voice, video, and messaging in a simple, elegant experience.


Our research shows that CIOs want to champion change and take a proactive role in modernizing the enterprise. And there’s a clear belief that IT’s role is fundamental in driving digital transformation. With unified communications, they take a critical yet simple first step to realizing their visions.

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