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The five-phase approach accelerates change management based on aggregated insights from thousands of successful implementations


BOSTON, MA (November 20, 2019)—Fuze, the leading cloud-based communications provider for the modern global enterprise, today unveiled its new end user adoption strategy, accompanied by the Fuze Adoption Services and Adoption Playbook. This framework enables enterprise organizations to accelerate the employee productivity and engagement impact of the Fuze unified communications platform.


With over 10 years of experience deploying to the enterprise, Fuze recognizes that technical readiness is not sufficient for making customers successful in their move to unified communications. Organizational readiness is as important to success when deploying a new solution to an organization. Referencing insights from thousands of successful implementations, Fuze defined a five-phase approach to end user adoption, including Align & Strategize, Promote & Prepare, Understand & Educate, Enable & Excite, and Measure & Reinforce. 


Fuze Adoption Strategy


“As communication technologies continue to rapidly evolve, change is the only constant.  Today’s leading organizations are taking advantage of these innovations for two main reasons. First, to meet the changing demands of the modern enterprise, which are being driven by line-of-business needs and end-user communication preferences, and second, to capture the significant productivity improvements and cost savings they offer,” said Chris Doggett, chief sales officer, Fuze. “However, capturing the full financial potential of such transformational projects require tailoring deployments to best fit the organization and running a program to ensure the successful adoption of the platform throughout the organization. Based on lessons learned from years of experience and thousands of successful deployments, we developed a best-in-class adoption strategy, which best positions our customers for long-term success.”


The new Fuze Adoption Playbook, now available to all customers, shares best practices with customers that have a vested interest in driving adoption and lasting change throughout—and beyond—their migration. Each phase of the Adoption Playbook occurs at a particular point in the Fuze platform journey and features programs, initiatives, tips, checklists, and templates to help enterprises organize internal teams and effectively roll out the Fuze platform to drive adoption across the organization. For customers who would like to partner closely with Fuze to maximize end user adoption and change management strategies, Fuze offers Adoption Services.


“At Micro Focus, we knew we needed a UCaaS solution that would not only take the place of our multiple existing technologies, but that would align with the needs and strengths of our workforce,” said D. SKye Hodges, IT Technician at Micro Focus. “We needed a comprehensive change management plan to deploy a solution across our business, and the Fuze team worked seamlessly with our own company leadership to ensure our employees were bought-in and excited about the modernization of our communications technology.”


In tandem with the release of its new Adoption Services and Playbook, Fuze continues to advance its offering to meet the enterprise market’s evolving needs for more open communications solutions, including recent integrations with collaboration hub Slack and intelligence platform Gong. Fuze is a well-suited solution for large, globally-distributed organizations with 1,000+ employees, where successful change management is directly connected to business value.


“Employee adoption remains the most difficult hurdle for enterprises making the move to fully digital communications and collaboration platforms,” said Elka Popova, Vice President, Information and Communications Technologies at Frost & Sullivan. “By establishing a comprehensive approach to adoption, Fuze is lowering the barriers to entry through a prescriptive onboarding and implementation process that will set organizations up for long-term success.”


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About Fuze

Fuze is a global cloud communications provider for the enterprise. Our intuitive unified communications and contact center platform enables seamless transition between calling, meeting, chatting, and sharing powered by the industry-leading cloud voice for the enterprise. Fuze empowers the digital and distributed workforce to communicate anywhere, anytime, and across any device. Founded in 2006, Fuze is headquartered in Boston, MA with offices around the world. For more information, visit