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Organization recognized for excellence in Demand Creation and Lead Management


Fuze, the leading cloud-based communications solution provider for the modern global enterprise, today announced it has been awarded a SiriusDecisions Return on Integration (ROI) Award for its use of next-generation market analysis, targeting, and predictive analytics methods to drive higher-performing demand. The award acknowledges Fuze for building a predictable, measurable demand-creation engine and an advanced target accounts strategy, with high levels of alignment between sales and marketing.


To help power Fuze’s significant growth, Fuze executed a number of successful initiatives, including the rebuild of its marketing technology stack and designing a new account-based marketing strategy.


“The Fuze opportunity was unique in that it offered us a clean slate to completely replace the marketing technology stack and effectively rebuild all the processes that surround marketing execution,” said Brian Kardon, CMO, Fuze. “Our results demonstrate the value of our strategy and implementation, with the team repeatedly exceeding its quarterly goals for pipeline and revenue contribution. Our partnership with the Fuze sales team was central to our success, and I am grateful to be working with such an exceptional organization.”


SiriusDecisions selected Fuze based on its strong results and improved company performance and growth. This includes: expanding the marketing team from five to 20 people in just 90 days, implementing the SiriusDecisions Demand Waterfall, and deploying new processes for alignment between sales and marketing.


"We are proud to honor Fuze in the category of Demand Creation and Lead Management for its use of next-generation market analysis, targeting, and predictive analytics methods to drive higher demand,” said Tony Jaros, president and chief product officer of SiriusDecisions. “I look forward to seeing Fuze’s excellent work presented on stage at our 12th annual SiriusDecisions Summit."


“We’re excited to present the details and share the journey of our work, which ultimately led to us receiving this prestigious award,” said Will Pringle, VP of WW Demand-Generation, Fuze. “Our talented team is breaking new ground daily in the world of account-based marketing and I couldn’t be more proud of them.”


The Fuze marketing team will present results at the SiriusDecisions Summit 2017, May 16-19, in Las Vegas, NV. Learn more about the event here.