The Benefits of Combining Unified Communications & Contact Center in the Enterprise
In today’s landscape, it’s more important than ever to be able to work from anywhere. Most enterprise businesses have already begun moving their daily operations and software applications to the cloud, and forward-thinking IT leaders are doing the same with their communications solutions. To remain more flexible, agile, and “future-proof” as a company, moving communications to the cloud makes the most sense.
As a result of the economic climate, many businesses are looking to reduce costs and complexity in their everyday operations. While they could be using multiple tools to communicate (one client for email, one for instant message, one for video conferencing, one for voice, one for contact center, etc.), moving to a cloud- based unified communications solution that does it all. Moreover, as more companies look towards the future, transitioning to a unified communications solution allows the opportunity to not only consolidate tools, but also consolidate costs. Ultimately, organizations understand the need for a fundamental shift in how they leverage their communications technology across their calling, meetings, and contact center needs.
1. One Platform: Combining UCaaS & CCaaS for a Seamless Experience
Today, legacy PBX solutions from providers like Avaya, Cisco, and Mitel are both too expensive and too difficult to manage—between the clunky hardware and astronomical costs, these are not “one size fits all” technologies. Most businesses need communications solutions that are flexible, fit the needs of your organization, and can scale up or down at the speed of your business, all while mobilizing your workforce.
Enter Contact Center as a Service (CCaaS) and Unified Communications as a Service (UCaaS). While you may already be leveraging—or considering—UCaaS in your organization for calling, meeting, messaging, and content sharing, you should also consider combining this with CCaaS for your business needs. Now, there is no need for contact center agents or supervisors to use a separate application or platform for contact center operations. This serves as one communications tool that provides a single source of data for all activities, which ensures a holistic view of agent activity throughout the work week.
By combining unified communications and contact center, Fuze enables you to get everything done within one platform—seamlessly—by combining voice, chat, SMS/text, video conferencing, collaboration, and contact center. Ultimately, this completely eliminates the need for workers to transition between different technologies that cause both call center agents and supervisors to be less efficient and productive.
2. Increased Efficiency & Productivity
When you’re dealing with multiple vendors or solutions for daily communications, it’s both difficult and complex for employees to deal with the back and forth. When forced to switch between multiple tools, there is a loss of efficiency that workers experience in their daily tasks.
When it comes to the call center, friction and loss of productivity of call center agents (caused by switching between multiple tools to communicate) wastes time and ultimately makes them less effective at their job. This can manifest in different ways: they may have to switch between applications to chat with their supervisor while on a call, they may be unable to transfer calls between two different platforms, or they may lack a callback feature on their telephony platform of choice.
With a cloud-based and integrated approach to unified communications and call center functionality, agency efficiency both increases and ensures higher customer satisfaction. By being able to handle all transactions and communication within one platform, agents can also increase their efficiency by resolving most (if not all) issues on the first call—and not have to hang up to check with their supervisor. This unified approach makes call center operations become more efficient given there is no requirement to train agents or supervisors on separate solutions, which means quicker adoption of the platform. This makes it easy for all workers involved to chat, call, or conference on the unified platform and get answers to questions in real time.
Another added benefit of a cloud communications and call center solution is the mobility and flexibility that it grants agents and supervisors. As a result of the COVID-19 pandemic, many organizations needed to shift to remote work in a matter of days. According to a recent survey from Pulse Q&A, 55% of people said they would only work in the office one to two days a week post-COVID. The desire for remote work will be a lasting trend—and with this unified solution, call centers evolve right alongside it. Using Fuze, agents can access and participate in queues from their mobile device or desktop and serve customers even when they are working from home or any other location.
3. Do You Have a Nontraditional Contact Center You Don’t Know About?
Traditionally, people have an image of contact centers being a formalized setting that includes a floor full of agents in cubicles on the phone, but today that perception is changing. Depending on the size of your company you may actually have a group or team operating as a contact center. A contact center does not have to be made up of a fleet of agents—in fact, they can vary in size and location.
These informal call centers can take the shape of IT teams answering help desk tickets, human resources teams answering inquiries from employees, inbound sales teams answering calls, and more.
These teams often need access to standard contact center functionality but can’t afford standard contact center technology. A cloud-based unified solution could be the answer. With a unified communications and contact center technology like Fuze, you can communicate with employees in a structured capacity that allows you to address questions or concerns that come into the group or help desk, and then mark them resolved when the issue is closed. Though a group may be informal, they still need the flexible structure that allows them to get their jobs done. A unified communications solution allows them to scale up and down and do just that.
While your contact center agents may be working with various communications tools throughout their work day, there is no need to do so. They could be using a cloud- based unified communications solution that integrates contact center technology. Ultimately, this presents four major benefits to your business:
1. Improved Productivity and Efficiency
It creates a more seamless, intuitive daily experience for agents, managers, and knowledge workers. They no longer need to switch between multiple tools to communicate with colleagues and customers, saving time for employees and benefiting your business’ bottom line.
A cloud-based solution provides the flexibility to address communication issues your organization has that might not fit within the traditional contact center model (like an IT or HR help desk).
Empower your workforce including agents and supervisors to work from any location, whether it be from their homes, in the office, or anywhere in between.
4. Cost Savings
Save costs by consolidating invoices and contracts from multiple communications vendors, and avoid paying for another solution that is too much for your needs.
Ultimately, a solution like Fuze provides you with a unified platform that has all of the features and functionality needed for the enterprise contact center both today and in the future.
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